GOODYEAR

Aug 2026

The Breakout campaign for Goodyear marks a bold departure from traditional automotive advertising, repositioning the luxury automotive brand through a high-energy fusion of street culture and sophisticated motion graphics. By anchoring the narrative on a Goodyear-equipped SUV navigating a concrete urban landscape, the project successfully bridges the gap between mechanical power and kinetic artistry. The execution relies on a seamless live-action technique, where the vehicle serves as the grounding force against a canvas of sprawling, textured graffiti murals. What elevates the work is the integration of playful 2D animation, featuring a stylized running figure adorned in iconic yellow winged shoes that interact dynamically with the environment. Through clever use of cinematic composition, the film uses these vibrant digital overlays to transform static city walls into immersive backdrops of surf imagery and rushing water, suggesting a world of limitless motion. Developed with the creative vision of the team at GSD&M, the spot leans into a distinct aesthetic that feels both raw and polished, effectively marrying the grit of urban mural art with the precision of high-end automotive production. By layering motion graphics over authentic streetscapes, the film creates a visual rhythm that captures the spirit of exploration, proving that a legacy tire brand can thrive at the intersection of modern lifestyle branding and creative, tech-forward storytelling.

Artistic, Cinematic, playful

Animation, Live-action Technique, Motion Graphics

Luxury Automotive, Automotive