Goodyear presents 'Breakout,' an animated campaign for the automotive sector that merges urban landscape imagery with dynamic digital storytelling. The project leans into the brand's winged footwear motif, using animated figures that transition from static street art into kinetic motion across city surfaces.
Produced with a focus on blending live-action cityscapes with digital visual effects, the work utilises graphic elements to bridge the gap between architectural backdrops and motion design. Shauna Seresin provided post-production and VFX expertise to facilitate the integration of animated sequences with real-world footage.
