GOODYEAR

Mar 2026

Goodyear’s Breakout campaign brings a kinetic energy to the luxury automotive space, utilizing a blend of animation and live-action footage to transform urban settings. The project centers on street art murals that leap from city facades, integrating the brand’s signature winged footwear motif into dynamic, high-motion sequences. The execution relies on a fusion of graphic design and realistic city backdrops, utilizing VFX and animation to bridge the gap between static urban infrastructure and motion. Shauna Seresin led the post-production and VFX efforts to ground these animated elements within the cinematic landscape.

Horizontal, Cinematic, Graphic

Animation, VFX / visual effects

Luxury Automotive

Street

Advertising Campaign, TVC / TV Commercial