GOODYEAR
Make your Name Dale Jr
Brand
ProjectMake your Name Dale Jr
Date
Jul 2026
Description
Goodyear explores the heritage of racing culture in this campaign, 'Make your Name Dale Jr.' The project balances contemporary cinematic storytelling with archival documentary footage to trace a narrative of generational connection on the road. Produced by GREATERGOOD, the spot focuses on a young protagonist in a pickup truck, traversing pastoral landscapes. The aesthetic leans into warm, natural light and a documentary-influenced tone to maintain a grounded atmosphere throughout the automotive commercial.
Style
Documentary, Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Luxury Automotive
Color
Navy
Pure White
Background
Forest
Context
TVC / TV Commercial
Associated creatives
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