Ganni
Featured Ganni projects
This week's top Ganni projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Ganni · Fall 2024 Ad Campaign
For the Fall 2024 ad campaign, Ganni leans into a crisp, corporate-inspired narrative that deftly balances the polished world of luxury fashion houses with an approachable, contemporary edge. Featuring actress Christina Ricci as the face of the collection, the imagery avoids traditional seasonal tropes in favor of a sharp, minimalist aesthetic. Under the creative direction of Ditte Reffstrup, the campaign brings a studied intensity to the screen, placing Ricci in various professional and domestic environments that highlight the versatility of the season's pieces, from structured blazers and bold leopard print ensembles to shimmering sequined evening wear. Photographers Zhenya and Tanya Posternak execute the visuals with a clean, deliberate focus, utilizing both high-key lighting and natural light to emphasize the rich textures of leather, velvet, and chunky knit fabrics. The styling by Vanessa Reid adds an essential layer of texture, grounding the high-fashion silhouettes in a relatable, lifestyle-driven context. By overlaying the brand’s vibrant, neon-hued typography directly onto these minimalist portraits, the campaign maintains a commercial yet undeniably editorial identity. The result is a cohesive series of commercial portraits that feel both cinematic and intimate, showcasing the meticulous craft of the accessories and the sharp tailoring of the apparel through a distinctly modern, reductionist lens.
Project Ganni · GANNI Summer
Ganni brings a fresh perspective to summer apparel with this fashion campaign, capturing a series of portraits set against vibrant green lawns and sun-drenched sandy terrains. The collection leans into an editorial aesthetic, utilizing a top-down perspective to emphasize the tactile quality of the textiles and structured accessories. Photographed by Matthieu Delbreuve, the series relies on natural light to highlight a variety of textures, ranging from delicate crochet knitwear and ruffles to durable denim and leopard prints. The visual identity of the project is defined by its clean composition, employing a minimalist approach to showcase the garments alongside bold handbag silhouettes. The production features styling by Julie Velut, with hair by Joe Burwin and makeup by Kamila Vay. Prop styling was provided by Lune Kuipers, with production support from executive producer Amy Kanagaki.
Project Ganni · GANNI City Chic
GANNI City Chic is a fashion editorial campaign that leans into a candid, observational aesthetic. Captured on location with a focus on urban narrative, the series showcases a variety of ready-to-wear pieces, from structured plaid blazers and utility dresses to textured knitwear. The imagery relies on natural light to highlight the tactile details of the collection, set against a backdrop of weathered brick, cobblestone streets, and neutral-toned facades. Photographer Stella Berkofsky employs an authentic, documentary-inspired approach, often using analogue/film techniques to add grain and depth to the compositions. The styling, managed by Julie Velut, balances sharp tailoring with playful accessories and soft layering, while hair by Joe Burwin and makeup by Kamila Vay maintain a clean, understated look throughout the project. Prop styling by Lune Kuipers and executive production by Amy Kanagaki round out the creative execution of this campaign.
Project Ganni · GANNI SS26 CAMPAIGN
The latest GANNI SS26 campaign marks a sophisticated evolution for the luxury fashion house, grounding high-concept design in an approachable, contemporary visual language. Under the expert lens of photographer Harley Weir, the project leans into a refined editorial aesthetic that emphasizes both the structural integrity of the garments and the raw presence of the talent. Central to the imagery is model Sun Mizrahi, whose stoic yet magnetic performance brings a sense of grounded vitality to the collection. The styling, curated by fashion editor Vanessa Reid, masterfully balances bold color palettes with intricate textural layering, particularly evident in the way the vibrant red maxi dress is softened by a draped, floral-printed sash. Executed with clean, deliberate compositions and bathed in soft natural light, the campaign trades excess for a focused, minimalist approach that keeps the viewer’s eye fixed on material movement and silhouettes. By stripping away extraneous artifice, the collaboration highlights the interplay between the garment and the individual, resulting in a series of portrait shots that feel both intimately human and sharply professional. The resulting visuals serve as a masterclass in modern luxury fashion photography, successfully capturing the brand’s signature playfulness while maintaining an elevated, editorial polish that resonates throughout the entire SS26 collection.
Project Ganni · Fall 2025 Ad Campaign
The Ganni Fall 2025 ad campaign serves as a masterclass in editorial minimalism, stripping away the distraction of elaborate sets to place the focus squarely on tactile storytelling and garment construction. Under the sharp photographic eye of Mark Kean, the luxury fashion house moves away from complex environmental narratives, instead leaning into the raw power of portraiture. The series utilizes a suite of studio strobe and natural light techniques to underscore the juxtaposition of materials, from the heavy-weight knitwear and voluminous faux fur to the structured, sculptural silhouettes of tiger-print dresses and tailored wool coats. Stylist Vanessa Reid navigates these diverse textures with precision, layering intricate botanical floral prints against chunky knits and sleek, crocodile-finish leather accessories. Featuring a diverse cast including Toxe, True Blue, Charlie Osborne, Ren G, Crystal Murray, and Lauren Auder, each frame acts as a direct, intimate encounter with the collection. The deliberate use of monochromatic or muted, solid-colored backdrops allows the interplay of pattern and weight to take center stage, resulting in a refined commercial aesthetic that feels both timeless and undeniably modern. By prioritizing clean composition and high-contrast textures, the campaign channels a sophisticated energy that captures the essence of Ganni’s distinct visual identity, proving that in contemporary fashion, the most compelling stories are often told with the most direct, unflinching approach to the lens.
Project Ganni · Ganni x Paloma 2024 Lookbook
Ganni collaborates with creative director Paloma Elsesser for the 2024 lookbook collection. Captured by photographer Marili Andre, the imagery presents a series of studio-based editorial compositions that emphasize texture and minimalist aesthetics. Featuring models Ikran Osman and Lovisa Lager, the lookbook utilizes a neutral backdrop to highlight the collection's sheer fabrics, plaid patterns, and metallic accessories. Styling by Hannah Ryan is supported by hair styling from Adlena and makeup by Lauren Reynolds, unified by a warm, soft light technique throughout the series.
Project Ganni · Summer Stripes
Ganni’s Summer Stripes campaign presents a series of fashion editorial images that highlight the collection’s focus on vibrant textures and patterns. Photographed by Carly Scott, the project features models Joana Morais and Rossana Castelo across a variety of coastal and outdoor settings. The imagery leans into a sun-drenched aesthetic, utilizing natural light and clean compositions to accentuate the tactile qualities of the apparel. The series captures a mix of knitwear, patterned dresses, and accessories, set against backdrops ranging from rocky shorelines to sandy beaches and textured stone surfaces.
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