Ganni
Summer Stripes
Brand
ProjectSummer Stripes
Date
Jun 2024
Description
Ganni’s Summer Stripes campaign explores seasonal textures through a series of outdoor fashion portraits. Set against coastal backdrops and weathered urban stone, the project emphasizes a minimalist aesthetic defined by bright, natural light and warm, earthy tones. Photographer Carly Scott captures the collection across a variety of environments, from sandy beaches to cobblestone streets. Models Joana Morais and Rossana Castelo showcase a range of seasonal apparel, including crochet dresses, patterned bucket hats, and knitwear, with styling that draws on clean, editorial visual techniques.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Color
Pure White
Background
Sandy Beach
Context
Lookbook
Associated creatives
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