Ganni brings a fresh perspective to summer apparel with this fashion campaign, capturing a series of portraits set against vibrant green lawns and sun-drenched sandy terrains. The collection leans into an editorial aesthetic, utilizing a top-down perspective to emphasize the tactile quality of the textiles and structured accessories.
Photographed by Matthieu Delbreuve, the series relies on natural light to highlight a variety of textures, ranging from delicate crochet knitwear and ruffles to durable denim and leopard prints. The visual identity of the project is defined by its clean composition, employing a minimalist approach to showcase the garments alongside bold handbag silhouettes.
The production features styling by Julie Velut, with hair by Joe Burwin and makeup by Kamila Vay. Prop styling was provided by Lune Kuipers, with production support from executive producer Amy Kanagaki.
