Ganni

Jul 2025

GANNI City Chic is an editorial campaign that leans into an observational, documentary-style aesthetic. Photographed by Stella Berkofsky, the series captures models in candid, everyday urban movements, set against a backdrop of weathered city facades, cobblestone streets, and architectural textures. The visuals utilise natural light and, at times, a grainy, analogue film quality to enhance the narrative. The project features fashion styling by Julie Velut, who pairs tailored blazers and plaid separates with slouchy hobo bags, canvas totes, and playful accessories. These styling choices balance structure with relaxed silhouettes. With prop styling by Lune Kuipers and executive production by Amy Kanagaki, the campaign avoids high-gloss polish in favour of a tactile, lived-in feel.

Editorial, Vertical, Clean

Natural light

Designer Fashion

Street

Lookbook, Advertising Campaign