Ganni: GANNI City Chic

Jul 2025

GANNI City Chic is a fashion editorial campaign that leans into a candid, observational aesthetic. Captured on location with a focus on urban narrative, the series showcases a variety of ready-to-wear pieces, from structured plaid blazers and utility dresses to textured knitwear. The imagery relies on natural light to highlight the tactile details of the collection, set against a backdrop of weathered brick, cobblestone streets, and neutral-toned facades. Photographer Stella Berkofsky employs an authentic, documentary-inspired approach, often using analogue/film techniques to add grain and depth to the compositions. The styling, managed by Julie Velut, balances sharp tailoring with playful accessories and soft layering, while hair by Joe Burwin and makeup by Kamila Vay maintain a clean, understated look throughout the project. Prop styling by Lune Kuipers and executive production by Amy Kanagaki round out the creative execution of this campaign.

Editorial, Vertical, Clean

Natural light

Street

Lookbook, Advertising Campaign