Fat Tire

Fat Tire · Say Hello

Fat Tire · Last Bottle of Fat Tire

Fat Tire spotlights its final production run in this commercial spot, titled 'Last Bottle of Fat Tire.' The film centers on the remaining amber ale, isolating the iconic bottle within a refrigerator to mark a transition for the craft beer brand. The execution leans into a cinematic, low-key / chiaroscuro aesthetic, utilizing warm interior lighting to highlight the glass and condensation. Production for this alcoholic beverages campaign was handled by GREATERGOOD.

Fat Tire · Goodbye Hello

Fat Tire presents 'Goodbye Hello,' a commercial production focused on product-centric visual storytelling. Produced by GREATERGOOD, the film captures the amber ale through a cinematic lens, leaning into intimate, low-key framing. The execution relies on precise lighting to define the brand's aesthetic, utilising chiaroscuro techniques to highlight the condensation and golden tones of the bottle. The project maintains a clean, moody atmosphere that emphasises the product design and the cold temperature of the beverage.

Fat Tire · Goodbye Hello :30

Fat Tire presents 'Goodbye Hello :30,' a commercial spot centered on the brand's signature amber glass beer bottle. Captured through live-action technique, the film utilizes slow motion to track the product inside an illuminated refrigerator setting. Produced by GREATERGOOD, the spot focuses on product detail and tactile textures like surface condensation. The visual approach relies on warm, inviting interior lighting and cinematic framing to establish the tone of the piece.

Fat Tire · The First Bottle

Fat Tire · The Roots | Fat Tire Making Of