Fat Tire
Goodbye Hello
Brand
ProjectGoodbye Hello
Date
Jul 2026
Description
Fat Tire presents 'Goodbye Hello,' a commercial production focused on product-centric visual storytelling. Produced by GREATERGOOD, the film captures the amber ale through a cinematic lens, leaning into intimate, low-key framing. The execution relies on precise lighting to define the brand's aesthetic, utilising chiaroscuro techniques to highlight the condensation and golden tones of the bottle. The project maintains a clean, moody atmosphere that emphasises the product design and the cold temperature of the beverage.
Style
Horizontal, Commercial, Moody, Clean
Techniques
Low-key / chiaroscuro
Industries
Alcoholic Beverages
Color
Chocolate
Rust
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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