Fat Tire
Last Bottle of Fat Tire
Brand
ProjectLast Bottle of Fat Tire
Date
Jul 2026
Description
Fat Tire spotlights its final production run in this commercial spot, titled 'Last Bottle of Fat Tire.' The film centers on the remaining amber ale, isolating the iconic bottle within a refrigerator to mark a transition for the craft beer brand. The execution leans into a cinematic, low-key / chiaroscuro aesthetic, utilizing warm interior lighting to highlight the glass and condensation. Production for this alcoholic beverages campaign was handled by GREATERGOOD.
Style
Horizontal, Cinematic, Moody, Warm
Techniques
Low-key / chiaroscuro
Industries
Alcoholic Beverages
Color
Chocolate
Amber
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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