Fat Tire
Goodbye Hello :30
Brand
ProjectGoodbye Hello :30
Date
May 2026
Description
Fat Tire presents 'Goodbye Hello :30,' a commercial spot centered on the brand's signature amber glass beer bottle. Captured through live-action technique, the film utilizes slow motion to track the product inside an illuminated refrigerator setting. Produced by GREATERGOOD, the spot focuses on product detail and tactile textures like surface condensation. The visual approach relies on warm, inviting interior lighting and cinematic framing to establish the tone of the piece.
Style
Horizontal, Cinematic, Warm
Techniques
Slow motion
Industries
Alcoholic Beverages
Color
Caramel
Espresso
Crimson
Background
Kitchen
Context
TVC / TV Commercial
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