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Fat Tire

Goodbye Hello :30
Date

May 2026

Description

Fat Tire presents 'Goodbye Hello :30,' a commercial spot centered on the brand's signature amber glass beer bottle. Captured through live-action technique, the film utilizes slow motion to track the product inside an illuminated refrigerator setting. Produced by GREATERGOOD, the spot focuses on product detail and tactile textures like surface condensation. The visual approach relies on warm, inviting interior lighting and cinematic framing to establish the tone of the piece.

Style

Horizontal, Cinematic, Warm

Techniques

Slow motion

Industries

Alcoholic Beverages

Color
Caramel
Espresso
Crimson
Background

Kitchen

Context

TVC / TV Commercial

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