Citizen Watches
Featured Citizen Watches projects
This week's top Citizen Watches projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Citizen Watches · Powered by Any Light
Citizen Watches explores the integration of Eco-Drive technology in its campaign, Powered by Any Light. The project follows a central narrative featuring two characters as they navigate various urban environments, highlighting the watch across shifting natural and artificial lighting conditions. The commercial spot utilizes a cinematic, live-action technique to ground the product within a clean aesthetic. Produced with support from Bossy Women, Late Shift, and Electric Theatre Collective, the film captures the watch in detail as the protagonists engage in conversation.
Citizen Watches · Powered By Any Light Endeavour
Citizen Watches presents Powered By Any Light Endeavour, a commercial campaign showcasing the versatility of their chronograph line. The film follows a group of young adults through a day at a marina, transitioning from bright afternoon settings to intimate evening dining. Produced with agency support from Bossy Women, the project captures the timepiece in varying light conditions. The production leans into a cinematic aesthetic, utilizing a warm color palette and golden hour lighting to emphasise the watch's adaptability in both natural light and low-light environments.
Citizen Watches · Powered By Any Light Dive
Citizen Watches presents Powered By Any Light Dive, a commercial spot that highlights the versatility of their timepiece across a range of environments. The film tracks subjects through diverse settings, from wood-paneled elevators and urban streetscapes to underwater depths and night-lit interiors, emphasizing the watch's adaptability in varying conditions. Produced with contributions from Bossy Women, Late Shift, and PSP, the spot leans into clean, live-action techniques. The visual narrative is supported by post-production and VFX work from Late Shift and Electric Theatre Collective, with music and sound design by audioHoffman.
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