Citizen Watches
Powered by Any Light
Jan 2026
Citizen Watches explores the core functionality of its Eco-Drive technology in the campaign, 'Powered by Any Light.' The narrative follows two protagonists through diverse urban environments, focusing on the versatility of the timepiece across both natural and artificial light sources. The commercial utilizes a live-action technique to ground the product within a cinematic visual framework. The production features a clean aesthetic, emphasizing the interplay of light and shadow within the elevator and city settings. Developed by Bossy Women, the project involved production services from Late Shift and PSP. Post-production and VFX were managed by Late Shift and Electric Theatre Collective, with an original score by audioHoffman.
Horizontal, Cinematic, Clean
Consumer Electronics
Hallway
TVC / TV Commercial
