Citizen Watches: Powered by Any Light
Brand
Date
Jan 2026
Description
Citizen Watches explores the integration of Eco-Drive technology in its campaign, Powered by Any Light. The project follows a central narrative featuring two characters as they navigate various urban environments, highlighting the watch across shifting natural and artificial lighting conditions. The commercial spot utilizes a cinematic, live-action technique to ground the product within a clean aesthetic. Produced with support from Bossy Women, Late Shift, and Electric Theatre Collective, the film captures the watch in detail as the protagonists engage in conversation.
Style
Horizontal, Cinematic, Clean
Industries
Background
Hallway
Context
TVC / TV Commercial
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