Citizen Watches explores the integration of Eco-Drive technology in its campaign, Powered by Any Light. The project follows a central narrative featuring two characters as they navigate various urban environments, highlighting the watch across shifting natural and artificial lighting conditions.
The commercial spot utilizes a cinematic, live-action technique to ground the product within a clean aesthetic. Produced with support from Bossy Women, Late Shift, and Electric Theatre Collective, the film captures the watch in detail as the protagonists engage in conversation.
