Citizen Watches: Powered By Any Light Dive
Brand
Date
Jan 2026
Description
Citizen Watches presents Powered By Any Light Dive, a commercial spot that highlights the versatility of their timepiece across a range of environments. The film tracks subjects through diverse settings, from wood-paneled elevators and urban streetscapes to underwater depths and night-lit interiors, emphasizing the watch's adaptability in varying conditions. Produced with contributions from Bossy Women, Late Shift, and PSP, the spot leans into clean, live-action techniques. The visual narrative is supported by post-production and VFX work from Late Shift and Electric Theatre Collective, with music and sound design by audioHoffman.
Style
Horizontal, Cinematic, Clean
Industries
Color
Jet Black
Silver
Background
Hallway
Context
TVC / TV Commercial
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