Citizen Watches
Powered By Any Light Dive
Jan 2026
Citizen Watches presents Powered By Any Light Dive, a commercial spot that highlights the versatility of their timepiece across a range of environments. The film moves through a variety of settings, shifting from the intimate scale of a wood-paneled elevator to expansive urban streetscapes, sun-drenched architectural exteriors, and underwater scenes. Developed by agency Bossy Women with production by Late Shift and PSP, the spot leans into cinematic lighting to demonstrate the product's function. The visual narrative is supported by post-production and VFX work from Late Shift and Electric Theatre Collective, with sound design by audioHoffman. The production utilizes live-action technique and clean composition to focus on the watch in diverse lighting conditions.
Horizontal, Cinematic, Clean
Luxury Fashion Houses
Hallway
TVC / TV Commercial
