Citizen Watches
Powered By Any Light Endeavour
Jan 2026
Citizen Watches introduces the Powered By Any Light Endeavour campaign, a commercial project that highlights the versatility of its chronograph timepieces. The film captures a group of young adults transitioning from a sunny afternoon at a marina to an evening dinner setting, demonstrating the watch’s functionality in varying light conditions. The project features live-action cinematography that leans into a warm color palette, utilizing golden hour lighting to emphasize the product design. The creative approach was developed by Bossy Women, with production handled by Late Shift and PSP. Post-production and VFX services were provided by Late Shift and Electric Theatre Collective, while audioHoffman managed the sound design.
Horizontal, Cinematic, Warm, Golden Hour
Natural light
Bags & Accessories
Docks
TVC / TV Commercial
