Bojangles

Bojangles · Don't Be Chicken

Bojangles showcases its signature menu items in the campaign 'Don't Be Chicken,' produced by the agency Fitzco. The commercial features a series of product-focused shots highlighting the preparation and service of crispy chicken tenders, seasoned fries, and buttermilk biscuits. Utilizing slow motion and live-action techniques, the project emphasizes food texture through close-up framing and a shallow depth of field. The spot transitions from high-energy kitchen preparation to an outdoor sequence featuring a chicken mascot with campaign signage, maintaining a clean and glossy aesthetic throughout the production.

Bojangles · Promoter Chicken

Bojangles launches the Promoter Chicken campaign, a fast food commercial that centers on a narrative interaction between a man, a mascot, and restaurant staff. The spot moves from an outdoor sequence near a branded vehicle to a series of product shots highlighting tenders and dipping sauce. Executed with live-action technique, the production makes use of natural daylight to maintain a clean, high-visibility aesthetic. Creative direction for the project was provided by agency Fitzco.

Bojangles · Chicken Sampler

Bojangles showcases its menu offering in this commercial, capturing a lighthearted interaction between a store employee and a chicken mascot. The spot features live-action technique to highlight the product, focusing on close-up sequences of crispy chicken tenders paired with dipping sauces. Set against an urban backdrop, the creative direction provided by Fitzco emphasizes natural daylight and a clean, commercial aesthetic. The narrative follows the mascot presenting the food to a customer on a sidewalk, maintaining a direct approach to food service promotion.

Bojangles · Tour Bus

Bojangles · Boojangles