Bojangles
Don't Be Chicken
Brand
ProjectDon't Be Chicken
Date
Apr 2026
Description
Bojangles launches its latest commercial campaign, "Don't Be Chicken," featuring the brand's signature menu items through a series of focused, high-definition captures. The work highlights the preparation process of its crispy chicken tenders and sides, using slow motion to draw attention to the texture of the food. Developed by Fitzco, the project maintains a polished aesthetic across the fast food spots. The visuals shift between tight, glossy product close-ups and live-action shots of a brand mascot situated outside a restaurant, placing the food offerings within the context of the physical location.
Style
Horizontal, Commercial, Clean, Glossy
Techniques
Slow motion
Industries
Fast Food
Color
Rust
Camel
Pure White
Context
TVC / TV Commercial
Associated creatives
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