Bojangles
Promoter Chicken
Brand
ProjectPromoter Chicken
Date
Apr 2026
Description
Bojangles leans into its fast-food heritage with the Promoter Chicken commercial. The narrative follows a lighthearted interaction between a character, a chicken mascot, and restaurant staff, set against an outdoor backdrop featuring branded transportation. Produced with a clean, live-action technique, the film shifts between character-driven storytelling and crisp product shots of chicken tenders. The visuals leverage natural daylight and a shallow depth of field to emphasize the food presentation. Creative development for the project was led by agency partners Fitzco.
Style
Horizontal, Commercial, Clean
Industries
Fast Food
Context
TVC / TV Commercial
Associated creatives
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