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Bojangles: Promoter Chicken

Date

Apr 2026

Description

Bojangles launches the Promoter Chicken campaign, a fast food commercial that centers on a narrative interaction between a man, a mascot, and restaurant staff. The spot moves from an outdoor sequence near a branded vehicle to a series of product shots highlighting tenders and dipping sauce. Executed with live-action technique, the production makes use of natural daylight to maintain a clean, high-visibility aesthetic. Creative direction for the project was provided by agency Fitzco.

Style

Horizontal, Commercial, Clean

Industries
Context

TVC / TV Commercial

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