Bojangles launches the Promoter Chicken campaign, a fast food commercial that centers on a narrative interaction between a man, a mascot, and restaurant staff. The spot moves from an outdoor sequence near a branded vehicle to a series of product shots highlighting tenders and dipping sauce.
Executed with live-action technique, the production makes use of natural daylight to maintain a clean, high-visibility aesthetic. Creative direction for the project was provided by agency Fitzco.
