Bojangles: Chicken Sampler
Brand
Date
Apr 2026
Description
Bojangles showcases its menu offering in this commercial, capturing a lighthearted interaction between a store employee and a chicken mascot. The spot features live-action technique to highlight the product, focusing on close-up sequences of crispy chicken tenders paired with dipping sauces. Set against an urban backdrop, the creative direction provided by Fitzco emphasizes natural daylight and a clean, commercial aesthetic. The narrative follows the mascot presenting the food to a customer on a sidewalk, maintaining a direct approach to food service promotion.
Style
Horizontal, Commercial, Clean
Industries
Color
Jet Black
Crimson
Golden Yellow
Background
Street
Context
TVC / TV Commercial
Associated creatives
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