Axe Sweetness
Featured Axe Sweetness projects
This week's top Axe Sweetness projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Axe Sweetness · Bear
Axe Sweetness presents 'Bear,' a commercial spot that leans into a whimsical, bedroom-bound narrative. Produced by LOLA Mullenlowe and Czar BE, the project utilizes detailed set dressing and warm interior lighting to construct a playful, nostalgic atmosphere. The film features a live-action technique, centered on a sequence where a character enters a pink-hued bedroom. The execution prioritizes a specific color palette and prop-heavy environment, supported by post-production and visual effects from Czar BE and audio direction from Big Sync Music.
Axe Sweetness · Dog
The 'Dog' commercial for Axe Sweetness, developed by agency LOLA Mullenlowe, centers on an intimate domestic narrative. Set within a cozy, wood-paneled interior, the production captures a candid exchange between two characters and their rough collie. Produced by Czar BE, the film utilizes warm interior lighting to emphasize the domestic setting. The project features a live-action technique, focusing on character interactions and spontaneous, affectionate moments captured in a commercial format.
Axe Sweetness · Baby
The campaign for Axe Sweetness, titled Baby, presents a series of domestic interactions featuring a young family in various interior environments. The film moves through a sequence of candid, intimate moments, highlighting a mother and toddler alongside scenes of connection between partners. Directed by LOLA Mullenlowe and Czar BE, the project utilizes warm lighting and a live-action technique to establish its tone. Production services were managed by Tickle, with post-production and VFX provided by Czar BE and music supervision by Big Sync Music.
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