Axe Sweetness
Bear
Brand
ProjectBear
Date
Feb 2025
Description
The commercial spot for Axe Sweetness, titled Bear, leans into a playful narrative set within a whimsical, monochromatic bedroom environment. Produced by LOLA Mullenlowe and Czar BE, the project utilizes detailed set dressing and warm interior lighting to frame the interactions between the two featured characters. The live-action technique emphasizes a nostalgic aesthetic, anchoring the brand's fragrance identity within this curated visual space. The production was supported by additional services from Tickle, with post-production and VFX handled by Czar BE and audio elements provided by Big Sync Music.
Style
Horizontal, Commercial, Warm, Nostalgic
Industries
Fragrance
Color
Camel
Crimson
Lemon
Background
Bedroom
Context
TVC / TV Commercial
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