Axe Sweetness: Dog
Brand
Date
Feb 2025
Description
The 'Dog' commercial for Axe Sweetness, developed by agency LOLA Mullenlowe, centers on an intimate domestic narrative. Set within a cozy, wood-paneled interior, the production captures a candid exchange between two characters and their rough collie. Produced by Czar BE, the film utilizes warm interior lighting to emphasize the domestic setting. The project features a live-action technique, focusing on character interactions and spontaneous, affectionate moments captured in a commercial format.
Style
Horizontal, Commercial, Warm
Industries
Background
Living Room
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.