Axe Sweetness

Feb 2025

Axe Sweetness presents 'Dog,' a commercial film that explores intimate domestic dynamics through a narrative lens. Set against a backdrop of wood-paneled interiors and candid character interactions, the production leans into a cozy aesthetic to ground the brand narrative in a familiar, grounded environment. Developed by agency LOLA Mullenlowe and produced by Czar BE, the spot utilizes a live-action technique to capture the interaction between two central figures and their rough collie. The cinematography is defined by warm interior lighting, which accentuates the lived-in quality of the space while maintaining a steady, horizontal composition throughout the commercial.

Horizontal, Commercial, Warm

Fragrance

Living Room

TVC / TV Commercial