Axe Sweetness: Baby
Brand
Date
Feb 2025
Description
The campaign for Axe Sweetness, titled Baby, presents a series of domestic interactions featuring a young family in various interior environments. The film moves through a sequence of candid, intimate moments, highlighting a mother and toddler alongside scenes of connection between partners. Directed by LOLA Mullenlowe and Czar BE, the project utilizes warm lighting and a live-action technique to establish its tone. Production services were managed by Tickle, with post-production and VFX provided by Czar BE and music supervision by Big Sync Music.
Style
Horizontal, Commercial, Warm
Industries
Color
Navy
Olive
Golden Yellow
Background
Showroom
Context
TVC / TV Commercial
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