Axe Sweetness
Baby
Brand
ProjectBaby
Date
Feb 2025
Description
The campaign for Axe Sweetness, titled 'Baby,' explores intimate domestic scenes through a series of tender family moments. Directed by the team at LOLA Mullenlowe and Czar BE, the project leans into warm lighting and natural framing to capture connection within a home setting. Production services for this commercial were managed by Tickle, with post-production and VFX handled by Czar BE. The project features music supervision by Big Sync Music to support the live-action aesthetic.
Style
Horizontal, Commercial, Warm
Industries
Fragrance
Color
Navy
Olive
Golden Yellow
Background
Showroom
Context
TVC / TV Commercial
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