The campaign for Axe Sweetness, titled Baby, presents a series of domestic interactions featuring a young family in various interior environments. The film moves through a sequence of candid, intimate moments, highlighting a mother and toddler alongside scenes of connection between partners.
Directed by LOLA Mullenlowe and Czar BE, the project utilizes warm lighting and a live-action technique to establish its tone. Production services were managed by Tickle, with post-production and VFX provided by Czar BE and music supervision by Big Sync Music.
