Auralee
Auralee's minimalist designer fashion lookbooks and campaigns celebrating tactile materiality
Featured Auralee projects
This week's top Auralee projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Auralee · Auralee x New Balance WRPD Runner
The Auralee x New Balance WRPD Runner collaboration is a fashion editorial campaign that leans into an observational, documentary aesthetic. Through a series of candid portraits set against both urban and natural backdrops, the project highlights the sculptural design of the footwear alongside tactile, layered apparel. Photographed by Yuan Xiaopeng and designed by Ryota Iwai, the visuals utilise a warm, earthy palette and consistent natural light to ground the styling in a contemporary context. The editorial, featuring styling by Hisato Tasaka and hair by Kazuhiro Naka, relies on analogue film techniques to emphasize texture, from knitwear and ribbed socks to grassy meadows and asphalt textures.
Project Auralee · Auralee F/W 25 Lookbook
The Auralee Fall/Winter 2025 lookbook presents a study in quiet volume and precise tailoring. Captured against minimalist, bright studio backgrounds, the collection focuses on the tactile qualities of high-end fabrics, featuring intricate knitwear, structured shearling, and layered textiles. The editorial photography leans into a clean, understated aesthetic, using soft, diffused lighting to emphasize silhouette and material grain. The series was captured by photographer Phil Engelhardt and styled by Charlotte Collet, who worked to balance complex textures with a controlled, tonal palette. Supporting the visual narrative, hair styling was provided by Joseph Pujalte with makeup by Christine Corbel. Casting for the season was directed by Ben Grimes, featuring a diverse ensemble of models including Yura Nakano, Dana Thompson, and Jonas Mason.
Project Auralee · Going in / Going out
Auralee presents 'Going in / Going out,' a fashion editorial series that highlights the clean tailoring and soft layering of the brand’s latest collection. The project utilizes natural light to emphasize the textures of wool, cotton, and trench-coat silhouettes against muted urban backdrops. Photographed by Angele Chatenet with styling by Charlotte Collet, the imagery leans into a restrained, observational aesthetic. Through an analogue film technique, the editorial captures the movement and structured draping of the garments in a series of vertical portraits and full-length compositions.
Project Auralee · Autumn Winter 2026 : Close-Up
The Autumn Winter 2026 'Close-Up' project for Auralee presents a series of fashion editorial portraits focusing on the intricate layering and material textures of the collection. Photographed by Tanya and Zhenya Posternak, the campaign emphasizes clean, minimalist studio environments that allow the vibrant color palette and varied knitwear to remain the primary focus. Styling by Charlotte Collet brings together structured tailoring with saturated primary-accent color blocking, utilizing soft natural light to define the garment details. With grooming by hair stylist Ramona Eschbach and makeup artist Christine Corbel, the imagery leans into a candid, contemplative aesthetic. Featuring model Baptiste Vivo, the work maintains a consistent editorial language across multiple portrait and full-length compositions.
Project Auralee · Auralee A/W 26
For the Auralee A/W 26 collection, the brand leans into a masterclass of restraint, delivering a luxury fashion campaign that prioritizes tactile materiality and precise silhouettes over traditional artifice. Captured through the lens of photographer Jun Yasui, the series eschews elaborate sets for a pristine white studio backdrop, allowing the garments to occupy the entirety of the viewer's focus. This minimalist approach acts as a structural anchor, emphasizing the sophisticated layering of textured knits and structured outerwear while highlighting the deliberate color contrasts hidden within the styling. With hair styling by Kazuhiro Naka and a composed performance by model Thialda Bok, the imagery channels the quintessential quiet confidence of high-end editorial lookbook photography. Throughout the series, the consistent use of natural light and soft light creates an ethereal, high-key clarity that brings out the nuance in fabric weaves, from soft cotton button-downs to ribbed sweaters. The final result reads as a refined meditation on modern everyday attire, blending lifestyle sensibilities with the exacting standards of professional fashion editorial work. By maintaining this consistent aesthetic, the project successfully elevates essential staples into objects of desire, proving that when the execution is this focused, the clothes possess all the narrative power required to captivate an audience.
Project Auralee · Auralee A/W 2026 Lookbook
The Auralee A/W 2026 lookbook serves as a masterclass in editorial minimalism, stripping away the superfluous to place a laser-like focus on the intricate tactility of the collection. Captured through the lens of photographer Jody Rogac, the series channels a sophisticated, contemporary mood that leans into the brand's reputation for refined, artisanal construction. Across a diverse cast of models including Aluel Keror and Clement Chabernaud, the styling by Charlotte Collet masterfully balances structured silhouettes with a vibrant, albeit controlled, color palette. The execution relies on soft light and natural light techniques to emphasize the complex interplay of textures—ranging from heavy-gauge wools and buttery leather to delicate, structured tailoring. By utilizing a pristine white studio background, the project emphasizes a clean, high-fashion aesthetic that allows the clothing to function as the sole protagonist. The creative team, bolstered by the hair styling of Joseph Pujalte and makeup by Christine Corbel, creates a cohesive narrative that feels both cinematic and rooted in commercial reality. Through the juxtaposition of oversized trench coats against vibrant, primary-colored knits, the lookbook maintains a steady rhythm of understated luxury, solidifying Auralee’s position within the landscape of modern fashion houses by highlighting the subtle variations in yarn color and garment draping that define the label's seasonal identity.
Project Auralee · Change is in the Air
In the latest campaign for Auralee titled Change is in the Air, photographer Daniel P. Shea masterfully captures the essence of fluid, high-end movement within a metropolitan context. The series leans into a sharp editorial aesthetic that celebrates the brand's penchant for layered menswear, utilizing natural light to accentuate the depth and structural integrity of each garment. Through a sequence of high-speed freeze frames and dynamic compositions, the project transforms simple urban movement into an evocative display of style. Model Youssef Rocha serves as the perfect conduit for this vision, navigating modern architectural backdrops with a stride that highlights the interplay between heavy textures and lighter, pastel-toned layers. Under the keen eye of stylist Charlotte Collet, the collection is presented as a masterclass in contemporary juxtaposition, pairing crisp utility jackets with fluid tailoring and unexpected color accents. The cinematic quality of the imagery is elevated by the deliberate use of natural light, which softens the stark lines of the city glass and concrete while emphasizing the tactile nature of the fabrics. By grounding the brand in an authentic, active reality, the campaign successfully elevates everyday attire into the realm of high-concept fashion photography. Each frame maintains a cohesive, sophisticated rhythm that reflects both the kinetic energy of the subject and the refined sensibilities of the designer, resulting in a project that feels both timeless and urgently modern.
Project Auralee, Tekla · Fall 2024 Ad Campaign
The Fall 2024 ad campaign for the collaboration between luxury fashion houses Auralee and Tekla serves as an immersive study in quiet domesticity and organic harmony. Under the expert creative direction of Takuhito Kawashima, the visuals lean into editorial minimalism to emphasize a meditative connection between the human subject and the natural world. Photographer Nikki McClarron masterfully captures this dialogue through a lens of soft, diffused natural light, resulting in a series that feels both cinematic and intensely intimate. Whether set against the rugged, mineral-rich backdrop of geothermal hot springs or within the warmth of wood-paneled, minimalist interiors, the project highlights the tactile quality of premium loungewear and knitwear. The campaign features models Kohei Takabatake and Reina Ogawa Clarke, whose presence is elevated by the precise styling of Reina Ogawa Clarke, alongside the subtle, lived-in grooming by hair artist Tsubasa Dicky and makeup artist Kazuhiro Takenaka. By focusing on the interplay of layered textures—from ribbed wool socks and pinstriped cotton shirts to weathered stone and delicate autumn leaves—the imagery channels a serene, atmospheric aesthetic. It is a refined exploration of lifestyle branding that trades overt artifice for a sense of stillness, successfully positioning the collection as an essential component of a balanced, mindful existence.
Project Auralee · Auralee SS24
Auralee SS24 presents a fashion editorial campaign that frames the collection through a lens of urban, relaxed tailoring. Photographed by Jack Day, the visuals capture a series of candid movements across city environments, utilizing natural light to emphasize the fluid silhouettes and lightweight fabrics of the garments. Contrasting the architectural precision of European stone facades and classic metal grating, the imagery incorporates deliberate framing techniques and soft-focus reflections. The collection palette balances muted, neutral tones with unexpected hits of cyan blue, cherry red, and sage, highlighting the label's focus on material texture and contemporary separates.
Project Auralee · Auralee F/W 25
The Auralee F/W 25 collection lookbook presents a focused study in modern menswear, highlighting the brand’s commitment to relaxed tailoring and nuanced fabric textures. Captured by photographer Jun Yasui, the series employs soft lighting and an expansive, neutral studio environment to foreground the garments' clean lines. The editorial execution leans into a minimalist aesthetic, utilizing a restrained, muted color palette that bridges taupe outerwear, sky-blue shirting, and coordinated separates. Each frame serves as a precise documentation of fit and finish, maintaining a consistent, vertical composition throughout the presentation. Featuring model Max Everist, the lookbook highlights the seasonal wardrobe through understated styling, including ribbed knit accessories and layered shirting. The work emphasizes a clean, tactile approach to autumn-winter styling without over-articulation.
Project Auralee · Chino Days
Auralee’s Chino Days is a fashion editorial series that explores the textures and tailoring of the brand’s contemporary menswear and womenswear collections. Captured by photographer Angele Chatenet, the project leans into a minimalist aesthetic, utilizing natural light and clean studio backgrounds to emphasize the drape and quality of the textiles. Featuring models Matilda Navratil and Pascal Thulin, the imagery oscillates between static studio portraiture and relaxed, candid-style shots. The series highlights a neutral color palette through a range of knitwear, pleated chinos, and structured jackets, defined by a clean and editorial approach to fashion documentation.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
