Auralee
Auralee x New Balance WRPD Runner
Brand
Date
Apr 2024
Description
Auralee and New Balance present a collaborative fashion campaign for the WRPD Runner, focused on textures and naturalistic movement. Designed by Ryota Iwai, the editorial series explores a contemporary aesthetic through candid, observational portraiture set against urban and meadow landscapes. The project leans into an editorial sensibility, utilizing natural light and analogue film techniques to highlight the tactile qualities of knitwear and layered apparel. Photographer Yuan Xiaopeng frames the footwear within relaxed, everyday settings, while styling by Hisato Tasaka and hair by Kazuhiro Naka anchor the collaboration in a clean, earthy palette.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Context
Advertising Campaign
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