Auralee: Auralee x New Balance WRPD Runner

Apr 2024

The Auralee x New Balance WRPD Runner collaboration is a fashion editorial campaign that leans into an observational, documentary aesthetic. Through a series of candid portraits set against both urban and natural backdrops, the project highlights the sculptural design of the footwear alongside tactile, layered apparel. Photographed by Yuan Xiaopeng and designed by Ryota Iwai, the visuals utilise a warm, earthy palette and consistent natural light to ground the styling in a contemporary context. The editorial, featuring styling by Hisato Tasaka and hair by Kazuhiro Naka, relies on analogue film techniques to emphasize texture, from knitwear and ribbed socks to grassy meadows and asphalt textures.

Editorial, Vertical, Clean

Natural light

Advertising Campaign