Auralee: Auralee SS24

Feb 2024

Auralee SS24 presents a fashion editorial campaign that frames the collection through a lens of urban, relaxed tailoring. Photographed by Jack Day, the visuals capture a series of candid movements across city environments, utilizing natural light to emphasize the fluid silhouettes and lightweight fabrics of the garments. Contrasting the architectural precision of European stone facades and classic metal grating, the imagery incorporates deliberate framing techniques and soft-focus reflections. The collection palette balances muted, neutral tones with unexpected hits of cyan blue, cherry red, and sage, highlighting the label's focus on material texture and contemporary separates.

Editorial, Vertical

Natural light

Street

Advertising Campaign