Ann Demeulemeester
Featured Ann Demeulemeester projects
This week's top Ann Demeulemeester projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Ann Demeulemeester · Fall 2026 Ad Campaign
The Ann Demeulemeester Fall 2026 campaign leans into the brand's signature aesthetic through a series of monochrome and desaturated portraits. Photographed by Nikolai von Bismarck with creative direction by Stefano Gallici, the visuals capture a stark, moody atmosphere across rugged coastal landscapes and minimalist studio settings. The imagery emphasises texture, juxtaposing heavy leather, fringed lace, and shearling-lined outerwear against the expansive, natural backdrop of sea cliffs and chalk stacks. Editorial in approach, the campaign utilizes a high-contrast palette and natural light to frame models Betsy Gaghan and Ezekiel Conteh. Styling by Elodie David incorporates intricate detailing and distressed elements, further defined by hair styling from Kim Rance.
Project Ann Demeulemeester · Ann Demeulemeester SS26 Backstage
The Ann Demeulemeester SS26 backstage collection imagery captures the visceral intersection of rigorous tailoring and raw, poetic sensibility that has become the brand's signature. Through the lens of photographer Jora Zaria, these portraits move beyond mere documentation, offering a cinematic look into the frantic yet intimate moments before the runway. The series leans heavily into an editorial aesthetic, utilizing soft natural light and high-contrast chiaroscuro techniques to heighten the drama of the collection. Under the vision of designer Stefano Gallici, the visuals emphasize a tactile exploration of textures, from the intricate feather headpieces and structured military-inspired jackets to the raw, handwritten calligraphy on skin that grounds the high-fashion elements in a human, vulnerable space. The styling, elevated by the precision of hair stylist Anthony Turner and makeup artist Inge Grognard, highlights a monochromatic and deeply layered palette that defines the current season. By focusing on portraits that oscillate between serene stillness and high-energy atmosphere, the campaign effectively mirrors the complexities of the house. These images utilize the subtle interplay of light and shadow, occasionally leaning into a stark, analogue-inspired film quality, to celebrate the craftsmanship inherent in the SS26 pieces. It is a masterclass in fashion portraiture, where the blurred, chaotic backstage background serves only to amplify the sharp, deliberate narrative of the clothes and the expressive individuals wearing them.
Project Ann Demeulemeester · Ann Demeulemeester F/W 2026 Campaign
The Ann Demeulemeester Fall/Winter 2026 campaign leans into a somber, cinematic narrative that mirrors the brand’s long-standing focus on texture and atmosphere. Captured by photographer Nikolai von Bismarck under the creative direction of Stefano Gallici, the imagery shifts between intimate, grainy studio portraits and raw, windswept coastal landscapes. These compositions utilize high-contrast monochrome grading to highlight the intricate layering of lace, leather, and heavy knitwear. Styling by Elodie David Touboul emphasizes movement and materiality, with fringed jackets, feathered headpieces, and structured tailoring set against weathered stone and chalk cliffs. The campaign, which features models Betsy Gaghan and Ezekiel Conteh, creates a cohesive visual rhythm by balancing stark architectural backdrops with the soft, natural light of the shoreline, maintaining a gritty, editorial sensibility throughout the collection.
Project Ann Demeulemeester · Ann Demeulemeester S/S 2026 Campaign
For the Ann Demeulemeester S/S 2026 campaign, creative director Stefano Gallici crafts a visual narrative that serves as a profound meditation on the brand’s dark, romantic heritage. Captured through the lens of photographer Nikolai von Bismarck, the imagery leans heavily into a cinematic aesthetic, utilizing an analogue film technique that imbues every frame with a sense of timeless, moody introspection. The campaign oscillates between vast, mist-shrouded landscapes and ornate, historical interiors, establishing a dialogue between the structured, military-inspired outerwear and the delicate, organic textures of lace and floral crochet. Stylist Elodie David Touboul expertly curates these layered ensembles, where sharp tailoring meets ethereal movement—highlighted by long, trailing ribbons and intricate draping. With hair styling by Daniela Magginetti and makeup by Vanessa Icareg, the models, including Arthur Hargous and Svetlana Lethelier, embody a rugged yet elegant fluidity that feels entirely at home within this desaturated, high-contrast environment. The interplay of soft, natural light and deep, chiaroscuro shadows underscores the collection’s duality, transforming the fashion into something sculptural and haunting. By embracing an editorial minimalism, the campaign avoids the superfluous, instead focusing on the tactile quality of the fabrics and the architectural grace of the silhouette, perfectly capturing the somber, enduring spirit that defines the House of Ann Demeulemeester in this latest season.
Project Ann Demeulemeester · "KIDS" Fall 2024 Ad Campaign
The Ann Demeulemeester Fall 2024 KIDS campaign is a masterclass in atmospheric storytelling, capturing the raw, poetic soul of the iconic fashion house through a lens of stark, monochromatic intimacy. Under the creative direction of Stefano Gallici, the project leans into a deeply cinematic aesthetic that prioritizes tactile textures and structural silhouettes. Photographer Jason Renaud employs a range of analogue techniques, including 35mm film and multiple-exposure imagery, to evoke a sense of timelessness that bridges the gap between high fashion and documentary photography. Featuring a cast of talents including Stella Rose Gahan, Quintessa Swindell, Jakob Hetzer, Dakota Butler, and Hunter Amos, the campaign grounds its avant-garde apparel in the gritty reality of urban landscapes. From the soft sheen of leather to the voluminous, rugged faux-fur collars that frame the subjects, every shot celebrates the house’s signature juxtaposition of light and shadow. The use of chiaroscuro lighting and heavy film grain serves to heighten the emotional weight of the portraits, rendering the collection not just as clothing, but as an extension of the individual. By stripping away the superfluous, this editorial project achieves a haunting, minimalist purity that speaks to the house's heritage while firmly establishing a modern, moody narrative for the season.
Project Ann Demeulemeester · ANN DEMEULEMEESTER SPRING / SUMMER 2026 FIRST LOOKS
Ann Demeulemeester presents the Spring/Summer 2026 collection through a series of editorial portraits that lean into moody, cinematic aesthetics. Under the creative direction of Stefano Gallici, the campaign captures the textures of the collection against deep, dark backgrounds. Utilizing low-key, chiaroscuro lighting, the imagery highlights intricate garment details ranging from flowing, semi-sheer white dresses and feathered headpieces to structured military-style jackets and tailored blazers. Photography by Jason Renaud establishes a consistent visual language across the set, which features fashion direction by Elodie David Touboul. The production incorporates professional hair styling by Anthony Turner and makeup by Inge Grognard to complement the dramatic textile work. The casting for this seasonal presentation was managed by Ben Grimes.
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