Ann Demeulemeester

Sep 2024

The Ann Demeulemeester Fall 2024 KIDS campaign is a masterclass in atmospheric storytelling, capturing the raw, poetic soul of the iconic fashion house through a lens of stark, monochromatic intimacy. Under the creative direction of Stefano Gallici, the project leans into a deeply cinematic aesthetic that prioritizes tactile textures and structural silhouettes. Photographer Jason Renaud employs a range of analogue techniques, including 35mm film and multiple-exposure imagery, to evoke a sense of timelessness that bridges the gap between high fashion and documentary photography. Featuring a cast of talents including Stella Rose Gahan, Quintessa Swindell, Jakob Hetzer, Dakota Butler, and Hunter Amos, the campaign grounds its avant-garde apparel in the gritty reality of urban landscapes. From the soft sheen of leather to the voluminous, rugged faux-fur collars that frame the subjects, every shot celebrates the house’s signature juxtaposition of light and shadow. The use of chiaroscuro lighting and heavy film grain serves to heighten the emotional weight of the portraits, rendering the collection not just as clothing, but as an extension of the individual. By stripping away the superfluous, this editorial project achieves a haunting, minimalist purity that speaks to the house's heritage while firmly establishing a modern, moody narrative for the season.

Editorial, Editorial, Vertical, Vertical, Cinematic, Cinematic

Analogue / film, Analogue / film, Natural light, Natural light

Luxury Fashion Houses, Luxury Fashion Houses, Fashion, Fashion