Ann Demeulemeester

Feb 2026

For the Ann Demeulemeester S/S 2026 campaign, creative director Stefano Gallici crafts a visual narrative that serves as a profound meditation on the brand’s dark, romantic heritage. Captured through the lens of photographer Nikolai von Bismarck, the imagery leans heavily into a cinematic aesthetic, utilizing an analogue film technique that imbues every frame with a sense of timeless, moody introspection. The campaign oscillates between vast, mist-shrouded landscapes and ornate, historical interiors, establishing a dialogue between the structured, military-inspired outerwear and the delicate, organic textures of lace and floral crochet. Stylist Elodie David Touboul expertly curates these layered ensembles, where sharp tailoring meets ethereal movement—highlighted by long, trailing ribbons and intricate draping. With hair styling by Daniela Magginetti and makeup by Vanessa Icareg, the models, including Arthur Hargous and Svetlana Lethelier, embody a rugged yet elegant fluidity that feels entirely at home within this desaturated, high-contrast environment. The interplay of soft, natural light and deep, chiaroscuro shadows underscores the collection’s duality, transforming the fashion into something sculptural and haunting. By embracing an editorial minimalism, the campaign avoids the superfluous, instead focusing on the tactile quality of the fabrics and the architectural grace of the silhouette, perfectly capturing the somber, enduring spirit that defines the House of Ann Demeulemeester in this latest season.

Editorial, Cinematic

Natural light, Soft Light

Luxury Fashion Houses, Fashion