Ann Demeulemeester

Oct 2025

Ann Demeulemeester presents the Spring/Summer 2026 collection through a series of editorial portraits that lean into a moody, low-key aesthetic. Photographer Jason Renaud captures the collection against stark, dark backgrounds, employing chiaroscuro lighting to draw attention to the intricate textures of the garments, from feathered headdresses to ornate fringe and tailored military-style jackets. Creative direction is led by Stefano Gallici, with fashion direction by Elodie David Touboul. The visual narrative relies on a monochrome and desaturated palette, utilizing analogue film techniques to enhance the cinematic feel of the campaign. The production team also features hair styling by Anthony Turner and makeup artistry by Inge Grognard, with casting by Ben Grimes.

Editorial, Vertical, Monochrome, Moody

Low-key / chiaroscuro

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