All Saints

All Saints · Summer 25

All Saints · Spring '25

All Saints' Spring '25 fashion campaign channels a cinematic aesthetic, utilizing natural light to highlight a seasonal collection of layered outerwear, patterned shirts, and dresses. The film presents a series of deliberate portraits set against the backdrop of expansive coastal and mountainous landscapes. The production features creative input from Cara Johnson, with post-production and visual effects provided by Wash. The work leans into a golden hour palette, emphasising a warm, evocative mood throughout the horizontal visual sequence.

All Saints · Denim

All Saints · Leather Forever

All Saints · Fall 2026 Ad Campaign

For the All Saints Fall 2026 ad campaign, the brand leans into a raw, localized energy that redefines the high street fashion narrative by focusing on the authentic character of London life. Moving away from polished artifice, the campaign features a diverse cast of local creatives, including dancers, carpenters, and students, all captured within a clean, editorial monochrome aesthetic. The series, which relies heavily on high-key lighting to emphasize texture, channels a gritty yet sophisticated visual language. The imagery is marked by a distinctive graphic stamp of a horned ram skull, a recurring typography element that anchors the campaign in a specific, subversive identity. With creative direction from Aaron Esh and Jamie Reid, the portraits feel intimate and unvarnished, successfully marrying commercial appeal with the spirit of individual expression. Photographer Alasdair McLellan masterfully utilizes soft light to pull detail from heavy denim and structured trench coats, while stylist Katy England provides a sharp, layered aesthetic that complements the urban subjects. By pairing professional models like Kiki Willems with a candid, localized cast, the campaign effectively disrupts the typical industry polish. The result is a series of commercial images that feel less like traditional advertisements and more like a curated portrait of a city, utilizing consistent typography and a stark, graphic approach to solidify the All Saints brand identity for the upcoming season.

All Saints · AllSaints F/W 26 Lookbook

The AllSaints F/W 26 lookbook presents a focused exploration of seasonal textures and structured tailoring. Captured within a minimalist studio environment, the series emphasizes the interplay between heavy knitwear, distressed denim, and the brand’s signature leather craftsmanship through a clean, editorial lens. Photographer Mitchell O'Neil employs a mix of soft directional lighting and high-contrast monochrome treatments to define the collection’s silhouettes. The aesthetic, shaped by the styling of Katy England, leans into a moody, contemporary mood that remains consistent across both full-length and intimate portraits. The project features casting by Najia Saad, with hair styling by John Allan.

All Saints · AllSaints F/W 2026 Campaign

AllSaints introduces its Fall/Winter 2026 campaign, capturing a refined portraiture series that highlights the label’s latest denim-focused collection. The campaign channels a high-contrast aesthetic through a monochromatic lens, leaning into minimalist composition to emphasize texture and cut. Photographed by Alasdair McLellan and styled by fashion editor Katy England, the imagery features model Kiki Willems in a classic denim ensemble. Creative direction by Jamie Reid anchors the studio production, which utilizes soft light to maintain a balanced, commercial finish across the series.

All Saints · Williams Racing

All Saints · Allsaints Festival Season Summer 2025

AllSaints captures a distinct summer aesthetic for their Festival Season Summer 2025 campaign. Photographed by Cara Johnson, the series moves between urban architecture and coastal landscapes to highlight the brand's latest seasonal apparel, featuring model Vitoria Mota. The imagery channels a relaxed, contemporary mood through the use of natural light and golden hour warmth. Technical execution leans into editorial styles, ranging from clean, sunlit city street portraiture to high-contrast night photography using flash to define textures and silhouettes.

All Saints · The Stars are Out

The Stars are Out is a fashion editorial series for All Saints, captured by photographer Sebastien Giraud. The campaign emphasizes tactile textures and sculptural silhouettes, ranging from embellished denim and mohair knits to structured leather and sheer lace. Through a series of monochrome and desaturated studio portraits, the project highlights the brand’s refined aesthetic with a focus on high-contrast lighting and clean, minimalist environments. The series features model Erik Kettschick, with hair styling by Michael Harding. The work utilizes a mix of analogue film aesthetics and long exposure techniques to introduce motion and depth into the editorial frames, creating a cinematic rhythm throughout the collection.