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All Saints: AllSaints F/W 2026 Campaign

Date

Sep 2026

Description

AllSaints introduces its Fall/Winter 2026 campaign, capturing a refined portraiture series that highlights the label’s latest denim-focused collection. The campaign channels a high-contrast aesthetic through a monochromatic lens, leaning into minimalist composition to emphasize texture and cut. Photographed by Alasdair McLellan and styled by fashion editor Katy England, the imagery features model Kiki Willems in a classic denim ensemble. Creative direction by Jamie Reid anchors the studio production, which utilizes soft light to maintain a balanced, commercial finish across the series.

Style

Vertical, Commercial, Monochrome

Techniques

Soft Light

Color
Charcoal
Medium Grey
Off-Black
Background

White Seamless

Context

Advertising Campaign

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