All Saints
AllSaints F/W 2026 Campaign
Brand
ProjectAllSaints F/W 2026 Campaign
Date
Sep 2026
Description
The AllSaints Fall/Winter 2026 campaign leans into the brand's enduring aesthetic, captured in a series of high-contrast portraits. Photographed by Alasdair McLellan and styled by Katy England, the imagery centres on Kiki Willems, who wears a classic denim-on-denim ensemble featuring the signature ram skull insignia. Creative direction by Jamie Reid anchors the project, which utilizes soft light and a monochromatic palette to maintain a clean, commercial focus. The technical execution highlights the textures of the collection through a straightforward studio approach.
Style
Vertical, Commercial, Monochrome
Techniques
Soft Light
Industries
High Street Fashion
Color
Charcoal
Medium Grey
Off-Black
Background
White Seamless
Context
Advertising Campaign
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