All Saints
Spring '25
Brand
ProjectSpring '25
Date
Feb 2025
Description
All Saints' Spring '25 fashion campaign channels a mood of rugged exploration, presenting a series of cinematic portraits set against expansive coastal and mountainous backdrops. The collection highlights the brand's signature aesthetic through layered outerwear, patterned shirts, and dresses. Captured in warm, golden hour natural light, the campaign leans into a cinematic visual language that emphasizes texture and scale. Production for the project was led by Cara Johnson, with post-production and visual effects completed by Wash.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Natural light
Industries
High Street Fashion
Background
Sandy Beach
Context
Advertising Campaign
Associated creatives
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