All Saints' Spring '25 fashion campaign channels a cinematic aesthetic, utilizing natural light to highlight a seasonal collection of layered outerwear, patterned shirts, and dresses. The film presents a series of deliberate portraits set against the backdrop of expansive coastal and mountainous landscapes.
The production features creative input from Cara Johnson, with post-production and visual effects provided by Wash. The work leans into a golden hour palette, emphasising a warm, evocative mood throughout the horizontal visual sequence.
