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All Saints: Spring '25

Date

Feb 2025

Description

All Saints' Spring '25 fashion campaign channels a cinematic aesthetic, utilizing natural light to highlight a seasonal collection of layered outerwear, patterned shirts, and dresses. The film presents a series of deliberate portraits set against the backdrop of expansive coastal and mountainous landscapes. The production features creative input from Cara Johnson, with post-production and visual effects provided by Wash. The work leans into a golden hour palette, emphasising a warm, evocative mood throughout the horizontal visual sequence.

Style

Horizontal, Cinematic, Warm, Golden Hour

Techniques

Natural light

Background

Sandy Beach

Context

Advertising Campaign

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