All Saints

Aug 2025

AllSaints defines the aesthetic for their Festival Season Summer 2025 campaign with a collection of imagery that oscillates between stark urban environments and serene coastal landscapes. The work channels a contemporary high street fashion perspective, utilizing natural light and warm tones to highlight the textured details of the brand’s signature leather, denim, and knitwear. Photographer Cara Johnson captures the campaign across varied environments, from the architectural clarity of city streets—punctuated by clean lines and graphic directional signage—to the atmospheric golden hour along the shoreline. With model Vitoria Mota at the center, the series leverages editorial composition and techniques like flash photography to shift between sharp, sunlit street style and moodier, high-contrast beach portraits.

Editorial, Vertical, Warm

Natural light

High Street Fashion

Advertising Campaign