Zomer
Featured Zomer projects
This week's top Zomer projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Zomer · Zomer F/W 2025 Campaign
The Zomer F/W 2025 campaign showcases the latest collection through a series of editorial images captured by photographer David Luraschi. Under the fashion direction of Imruh Asha and the design of Danial Aitouganov, the work leans into street-level spontaneity, documenting models in motion across urban landscapes. The imagery captures the collection's focus on volume and texture, highlighting structural coats and bold color palettes. Utilizing natural light and analogue film techniques, the campaign contrasts elaborate garments against the clean, sunlit backdrops of Parisian architecture.
Project Zomer · Zomer S/S 2025 Campaign
Zomer’s S/S 2025 fashion campaign channels a surrealist dialogue between high-contrast architectural forms and expansive natural landscapes. Captured by photographer Fumi Homma with fashion direction by Imruh Asha, the imagery leans into primary colour blocking and geometric precision to frame the collection against mountainous backdrops. Techniques including analogue film and natural light emphasize clean lines and saturated textures throughout the series. The campaign features model Asako Sato, with casting direction by Taka Arakawa and hair styling by Kazuhiro Naka, highlighting the interplay between vibrant botanical prints and structured environments.
Project Zomer · Fall 2023 Ad Campaign
The Zomer Fall 2023 ad campaign represents a masterclass in editorial portraiture, distilling the essence of luxury fashion into a series of stark, high-impact visuals. Under the visionary creative direction of Danial Aitouganov and Imruh Asha, the project leans into a clean, minimalist aesthetic that allows the boldness of the collection to take center stage. Captured through the lens of photographer Oliver Hadlee Pearch, the imagery employs precise studio strobe lighting to emphasize the intricate textures of knitwear, leather, and painterly floral prints, while maintaining a consistent, polished narrative across every frame. By oscillating between high-contrast black-and-white portraiture and highly saturated lifestyle compositions, the campaign feels both timeless and vibrantly modern. Whether utilizing classic chiaroscuro techniques to add depth or opting for bright, even lighting to showcase the youthfulness of the subjects, the work maintains a rigorous, centered composition throughout. The use of oversized accessories, bold patterns, and sharp tailoring is handled with a playful yet sophisticated edge, transforming standard commercial photography into a cohesive, artistic statement. This collection of images succeeds by prioritizing clarity and poise, ensuring that every element—from the layered beaded necklaces to the intentional motion blur—contributes to a unified brand identity that feels both curated and effortlessly authentic in its high-fashion execution.
Project Zomer · Spring 2025 Ad Campaign
The Zomer Spring 2025 ad campaign is a masterclass in architectural storytelling, where luxury fashion intersects with the raw, brutalist landscapes of Japan. Shot on location in Gifu Prefecture, the campaign thrives on a visual dialogue between soft organic forms and hard geometric structures. Under the creative direction of Danial Aitouganov and Imruh Asha, the imagery leans into a high-end editorial aesthetic that is both cinematic and profoundly minimalist. Photographer Fumi Homma utilizes natural light to bridge the gap between the model—Asako Sato, whose sharp, signature bob serves as a constant structural anchor—and the vibrant, color-blocked environments. The styling, curated by Imruh Asha, creates a deliberate juxtaposition: structured black blazers and metallic accents clash elegantly with exuberant floral prints and tactile feather hems. The project execution relies on clean, wide-angle perspectives and strategic Dutch angles to emphasize a sense of scale against towering concrete backdrops. With hair by Kazuhiro Naka and casting by Taka Arakawa, the campaign functions as a cohesive exploration of movement and stillness. By placing the human figure against the stark, modernistic settings of Yoro-Park, the brand highlights a tension between the man-made and the organic, grounding the luxury apparel in a surreal, dreamlike atmosphere that feels entirely contemporary. It is a bold, polished vision that favors geometric precision and saturated, high-contrast palettes.
Project Zomer · "Children of the Sky" Spring 2025 Ad Campaign
Zomer’s Children of the Sky Spring 2025 ad campaign serves as a masterclass in visual storytelling, grounding the luxury fashion house’s avant-garde identity in the visceral landscape of Diani Beach, Kenya. Under the meticulous art direction of Lina Kutsovkaya and the lens of photographer Viviane Sassen, the campaign transcends traditional lookbooks to become a study in geometric tension and chromatic vibrancy. The imagery leverages natural light to heighten the contrast between the saturated, architectural garments and the bleached, high-key white sands. Through a series of editorial lifestyle shots, the collection is brought to life by dynamic compositions featuring human pyramids and sculptural formations that emphasize both athleticism and grace. Stylist Imruh Asha introduces a tactile dimension to the narrative through the use of voluminous silhouettes and abstract floral prints, while hair and makeup artist Jamie Kimani pushes the aesthetic boundary with bold, high-contrast applications. The project moves fluidly between cinematic, drone-captured wide shots and intimate, flash-lit portraits set against dense foliage, successfully grounding Zomer’s sculptural clothing in both serene coastal environments and dark, mysterious woods. With casting by Varian Casting and seamless production oversight from Rachel Evans, the campaign functions as a cohesive exploration of movement, unity, and raw texture. This project encapsulates an editorial minimalism that feels both grounded in its Kenyan location and distinctly elevated, marking a significant, evocative chapter for the Zomer brand.
Project Zomer · "Back to Front" Fall 2025 Ad Campaign
The Back to Front Fall 2025 campaign for Zomer is a vibrant study in subverting traditional sartorial perspectives. Captured through the lens of photographer David Luraschi on the historic streets of Paris, the project leans into a surreal, high-energy aesthetic that challenges the viewer by presenting its subjects almost exclusively from behind. This intentional framing highlights the architectural complexity of the collection, where garments—ranging from reversed wool blazers to neon-fringe bombers and quilted coats with exaggerated rear zippers—take on a life of their own. The editorial imagery thrives on the tension between structured luxury fashion and the candid, everyday backdrop of Parisian urban life. With casting led by Aroua Ammari, the models, including Anaïs Weiss and Tallula Macilwaine, animate the pieces with playful accessories like lampshades and rainbow slinkies, injecting a sense of whimsy into the polished streetwear. By utilizing natural light as a primary tool, Luraschi emphasizes the rich textures, saturated hues, and intricate patterns of the clothes. The campaign functions as a cohesive visual narrative that elevates everyday motion into a compelling editorial experience, perfectly blending a commercial fashion house sensibility with a distinct, avant-garde flair. Through this lens, Zomer redefines the act of walking away, turning the back of a garment into the most important focal point of the season.
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