Zomer

Feb 2025

Zomer presents its S/S 2025 campaign, an editorial fashion series that juxtaposes fluid apparel against the rigid geometry of modernist architecture and expansive mountainous landscapes. Photographer Fumi Homma captures the collection with a focus on clean lines and saturated colour blocking, set against primary-hued cantilevered structures and green, open-air terrain. Featuring fashion direction by Imruh Asha and styling on model Asako Sato, the campaign leans into high-contrast compositions and natural light to emphasize the structural scale of the setting. The visual narrative is defined by sharp shadow work and a distinct architectural dialogue, utilizing analogue film techniques to anchor the vibrant, patterned garments within their surreal environment.

Editorial, Clean, Vertical

Natural light

Advertising Campaign