Zomer: Zomer S/S 2025 Campaign
Brand
Date
Feb 2025
Description
Zomer’s S/S 2025 fashion campaign channels a surrealist dialogue between high-contrast architectural forms and expansive natural landscapes. Captured by photographer Fumi Homma with fashion direction by Imruh Asha, the imagery leans into primary colour blocking and geometric precision to frame the collection against mountainous backdrops. Techniques including analogue film and natural light emphasize clean lines and saturated textures throughout the series. The campaign features model Asako Sato, with casting direction by Taka Arakawa and hair styling by Kazuhiro Naka, highlighting the interplay between vibrant botanical prints and structured environments.
Style
Editorial, Clean, Vertical
Techniques
Natural light
Color
Golden Yellow
Context
Advertising Campaign
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.