Zomer: Zomer F/W 2025 Campaign
Brand
Date
Sep 2025
Description
The Zomer F/W 2025 campaign showcases the latest collection through a series of editorial images captured by photographer David Luraschi. Under the fashion direction of Imruh Asha and the design of Danial Aitouganov, the work leans into street-level spontaneity, documenting models in motion across urban landscapes. The imagery captures the collection's focus on volume and texture, highlighting structural coats and bold color palettes. Utilizing natural light and analogue film techniques, the campaign contrasts elaborate garments against the clean, sunlit backdrops of Parisian architecture.
Style
Editorial, Vertical, Warm
Techniques
Natural light, Analogue / film
Industries
Background
Street
Context
Advertising Campaign
Associated creatives
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