Zomer

Sep 2025

The Zomer Fall/Winter 2025 campaign, photographed by David Luraschi, presents a collection of designer fashion captured through a series of editorial, vertical stills. The campaign features creative input from fashion director Imruh Asha and designer Danial Aitouganov, showcasing sculptural silhouettes and tactile materials against urban backdrops. Utilizing natural light and analogue film techniques, the photography emphasizes spontaneity and motion. Models are framed from behind as they navigate city streets, highlighting voluminous coats with intricate layering, fringe detailing, and distinct hardware. The execution leans into saturated color palettes and clean compositions to define the season's aesthetic.

Editorial, Vertical, Warm

Natural light, Analogue / film

Designer Fashion

Street

Advertising Campaign