Zevia

Zevia · Guidance Conselor

In a brilliantly subversive take on the traditional corporate commercial, Zevia elevates its brand presence through a comedic campaign titled Guidance Counselor. The spot masterfully subverts the tropes of mundane school administration meetings by introducing Cardi B as an unexpected creative interpreter. As the guidance counselor delivers standard educational jargon to two parents, Cardi B intervenes to translate the bureaucratic feedback into blunt, unfiltered truths. This live-action technique leans into a documentary-style aesthetic that keeps the focus squarely on the sharp, witty dialogue. Produced by MJZ with creative development by DE-YAN, the project finds humor in the juxtaposition of a professional office environment and the vibrant, unpredictable personality of its star talent. The technical execution is clean and deliberate, utilizing bright, high-key lighting that grounds the surreal premise in a believable reality. By framing the beverage as a casual, constant accessory in this heightened social scenario, the brand creates a memorable narrative anchor that feels less like a hard sell and more like a piece of authentic entertainment. With seamless VFX from Black Hole and Company 3 New York alongside precise sound design by Field Day Sound, the spot demonstrates how CPG brands can successfully capture attention by disrupting familiar social power dynamics through clever, character-driven storytelling that resonates well beyond the standard beverage category expectations.

Zevia · Potluck

Zevia taps into the heart of community culture with its Potluck commercial, a refreshing live-action campaign that balances mundane tradition with unexpected star power. By placing global icon Cardi B squarely in the center of a bustling community hall dinner, the creative team from DE-YAN crafts a narrative that feels both relatable and surreal. The project, which exemplifies high-energy comedic storytelling, relies on a bright, neutral indoor palette to contrast the celebrity protagonist against the backdrop of earnest casserole dishes and local charm. The result is a sharp, humorous lifestyle spot that avoids the typical polish of beverage advertising in favor of a punchy, human-centric aesthetic. Production heavyweights at MJZ ensure the pacing remains tight, while the seamless integration of sound and post-production work from the teams at Field Day Sound, Company 3 New York, and Black Hole heightens the comedic timing of each interaction. As Cardi B navigates the table, holding her can of Zevia as both a prop and a focal point, the film leans into the irony of the situation with effortless charisma. This effort serves as a masterclass in using lifestyle imagery to ground a brand, proving that even a simple potluck can become a cultural stage when the narrative execution is this intentional and well-composed.

Zevia · Workbreak (DC)

Zevia’s Workbreak commercial spot positions the beverage brand within a deadpan comedic narrative set in a standard corporate office. The film explores workplace automation through a scene featuring an android colleague experiencing a mechanical malfunction amidst an office dialogue. Produced by Impossible Studios with creative by Party Land, the project utilizes live-action techniques to lean into a desaturated aesthetic. The commercial incorporates natural fluorescent office lighting to heighten the dry tone of the production, which features sound design and music by Vapour Music.

Zevia · For Real Humans

Zevia brings a comedic touch to its 'For Real Humans' campaign, highlighting the beverage's ingredient profile through a series of live-action interactions. The spot, developed by Party Land and Impossible Studios, leans into a humorous narrative centered on an office breakroom encounter between a human and a robotic counterpart. The production utilizes a clean, cinematic aesthetic to contrast the grounded corporate setting with the mechanical nuances of the cyborg lead. With post-production and VFX handled by Samantha Pejovic, the film balances dialogue-driven storytelling with a distinct, polished visual approach.

Zevia · “Live Your Best”