Zevia

Jul 2026

In a brilliantly subversive take on the traditional corporate commercial, Zevia elevates its brand presence through a comedic campaign titled Guidance Counselor. The spot masterfully subverts the tropes of mundane school administration meetings by introducing Cardi B as an unexpected creative interpreter. As the guidance counselor delivers standard educational jargon to two parents, Cardi B intervenes to translate the bureaucratic feedback into blunt, unfiltered truths. This live-action technique leans into a documentary-style aesthetic that keeps the focus squarely on the sharp, witty dialogue. Produced by MJZ with creative development by DE-YAN, the project finds humor in the juxtaposition of a professional office environment and the vibrant, unpredictable personality of its star talent. The technical execution is clean and deliberate, utilizing bright, high-key lighting that grounds the surreal premise in a believable reality. By framing the beverage as a casual, constant accessory in this heightened social scenario, the brand creates a memorable narrative anchor that feels less like a hard sell and more like a piece of authentic entertainment. With seamless VFX from Black Hole and Company 3 New York alongside precise sound design by Field Day Sound, the spot demonstrates how CPG brands can successfully capture attention by disrupting familiar social power dynamics through clever, character-driven storytelling that resonates well beyond the standard beverage category expectations.

Documentary, Humorous, Commercial

Live-action Technique

CPG / Packaged Food, Food & Beverage