Zevia

Jul 2026

Zevia taps into the heart of community culture with its Potluck commercial, a refreshing live-action campaign that balances mundane tradition with unexpected star power. By placing global icon Cardi B squarely in the center of a bustling community hall dinner, the creative team from DE-YAN crafts a narrative that feels both relatable and surreal. The project, which exemplifies high-energy comedic storytelling, relies on a bright, neutral indoor palette to contrast the celebrity protagonist against the backdrop of earnest casserole dishes and local charm. The result is a sharp, humorous lifestyle spot that avoids the typical polish of beverage advertising in favor of a punchy, human-centric aesthetic. Production heavyweights at MJZ ensure the pacing remains tight, while the seamless integration of sound and post-production work from the teams at Field Day Sound, Company 3 New York, and Black Hole heightens the comedic timing of each interaction. As Cardi B navigates the table, holding her can of Zevia as both a prop and a focal point, the film leans into the irony of the situation with effortless charisma. This effort serves as a masterclass in using lifestyle imagery to ground a brand, proving that even a simple potluck can become a cultural stage when the narrative execution is this intentional and well-composed.

Humorous, Lifestyle, Commercial

Live-action Technique

Beverages, Food & Beverage