Y-3
Featured Y-3 projects
This week's top Y-3 projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Y-3 · Y-3 Fall/Winter 2025 Tennis collection
The Y-3 Fall/Winter 2025 Tennis collection campaign explores the intersection of performance wear and high-contrast studio aesthetics. Photographed by Michael Hauptman with art direction by Emmanuel O'Brien, the imagery leans into a moody, minimalist visual language defined by deep chiaroscuro lighting and stark geometric compositions. The series frames professional athletes and models against pitch-black backgrounds, using a monochromatic palette to highlight the technical details and structural cuts of the apparel. To emphasize the kinetic nature of the sport, the production integrates multiple exposure techniques and deliberate motion blur, capturing athletes mid-leap or in fluid, expressive gestures. Movement direction by Stephen Galloway informs the dynamic posing, while set design by Spencer Vrooman centers the collection on minimalist indoor courts punctuated by stark, linear markings. The result is a series of high-contrast portraits and action shots that treat athletic movement as a choreographed, theatrical endeavor.
Project Y-3 · Y-3 S/S 2025 Campaign
The Y-3 S/S 2025 campaign presents a series of editorial images that explore the intersection of functional sportswear and high-end tailoring. Shot in an analogue film aesthetic, the campaign utilizes a monochrome palette to emphasize structural details and fabric textures across its urban, architectural settings. Photographer Renell Medrano leads the visual direction, working alongside stylist Robbie Spencer to frame the collection against brutalist concrete environments and expansive cityscapes. The project features athlete Noah Lyles and entertainer A$AP Nast, whose dynamic movements and presence highlight the collection’s focus on motion and architectural geometry. Natural light and high-contrast composition define the work's clean, minimalist visual identity.
Project Y-3 · Fall 2023 Ad Campaign
The Y-3 Fall 2023 ad campaign serves as a masterclass in atmospheric streetwear, deftly merging industrial grit with the avant-garde precision synonymous with creative director Yohji Yamamoto. Shot by photographer Lengua, the campaign maneuvers between expansive, structural outdoor settings and intimate, mood-driven portraits to frame the collection within a contemporary architectural narrative. The imagery leans into a cinematic aesthetic, utilizing dramatic natural light and low-key or chiaroscuro techniques to heighten the interplay between the subjects and their environments, from abandoned glass greenhouses to weathered geodesic domes. By featuring a diverse ensemble of models including Tricky, La Timpa, Dimitra, Soraya, Mobilegirl, Why Be, and Bill Kouligas, the campaign emphasizes a kinetic, monochromatic silhouette that remains central to the brand identity. The project utilizes editorial minimalism to highlight the collection's technical athletic gear, focusing on graphic lines and sharp, high-contrast compositions that feel both raw and refined. Whether capturing models against muted, textured concrete or amidst the blurred, organic softness of flowering trees, the series maintains a cohesive visual tension. This exploration of form and shadow confirms the brand's position at the intersection of high-fashion editorial and functional sportswear, resulting in a campaign that feels as rooted in its environment as it is elevated above it.
Project Y-3 · Fall 2024 Ad Campaign
For its Fall 2024 ad campaign, Y-3 leans into a stark, architectural dialogue between the human form and the relentless grid of New York City. Creative director Yohji Yamamoto continues to bridge the gap between high-fashion silhouette and performance-led utility, enlisting photographer Max Vadukul to document this fusion through a lens of uncompromising monochromatic intensity. Captured against the city's industrial anatomy—where weathered steel bridges and gridded glass facades serve as both stage and foil—the campaign features models A$AP Nast and Gabbriette navigating the urban sprawl. By employing low-key chiaroscuro lighting and a high-contrast black-and-white treatment, Vadukul emphasizes the intricate textures of mesh, nylon, and skin alike. The editorial imagery masterfully balances a cinematic sense of scale with an intimate, portrait-driven focus on the movement of the collection. Through a blend of live-action technique and structured editorial minimalism, the project reinforces the label's signature three-stripe motif not merely as a logo, but as a linear element that harmonizes with the city's vertical lines. The resulting aesthetic reads as a celebration of the metropole, where the athleticism of the garments is elevated by a sophisticated, gritty, and deeply atmospheric perspective that feels simultaneously archival and cutting-edge, cementing Y-3's enduring status within the luxury fashion landscape through a series of striking, texture-rich visual narratives.
Project Y-3 · Y-3 FW25 Lookbook
Y-3 presents its FW25 lookbook, a collection of portraiture captured by photographer Thue Nørgaard. The series leans into a minimalist aesthetic, featuring model Laura Rudd set against clean, neutral studio gradients that allow the garment textures to take center stage. Execution centers on the juxtaposition of oversized silhouettes with high-contrast, abstract painted patterns. Through the use of soft, even lighting, the imagery highlights the technical details and layered ensembles, reinforcing the editorial quality of the seasonal release.
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