Logo
Black and white profile portrait of A$AP Nast wearing a hooded jacket under an urban bridge for Y-3 Fall 2024 campaign.
Gabbriette in a black three-stripe dress standing on a rooftop overlooking New York City buildings.
Model Gabbriette posing on an urban rooftop in New York City wearing a black Y-3 dress and sneakers for the Fall 2024 campaign.
Black and white editorial photograph of a model in motion wearing a Y-3 black coat on an urban street under an elevated railway.
Black and white portrait of A$AP Nast crouching on a city street under an elevated bridge for Y-3 Fall 2024 campaign
Black and white portrait of Gabbriette wearing a black Y-3 bodysuit and tall boots on an industrial rooftop setting.
Model Gabbriette wearing a dark coat and boots climbing an outdoor ladder against a backdrop of tall skyscrapers in New York
Man wearing dark sportswear in motion on a city street during the Y-3 Fall 2024 ad campaign photographed in New York City.
Black and white profile portrait of A$AP Nast wearing a hooded jacket under an urban bridge for Y-3 Fall 2024 campaign.
Gabbriette in a black three-stripe dress standing on a rooftop overlooking New York City buildings.
Model Gabbriette posing on an urban rooftop in New York City wearing a black Y-3 dress and sneakers for the Fall 2024 campaign.

Y-3 Fall 2024 Ad Campaign 2024

About

For its Fall 2024 ad campaign, Y-3 leans into a stark, architectural dialogue between the human form and the relentless grid of New York City. Creative director Yohji Yamamoto continues to bridge the gap between high-fashion silhouette and performance-led utility, enlisting photographer Max Vadukul to document this fusion through a lens of uncompromising monochromatic intensity. Captured against the city's industrial anatomy—where weathered steel bridges and gridded glass facades serve as both stage and foil—the campaign features models A$AP Nast and Gabbriette navigating the urban sprawl. By employing low-key chiaroscuro lighting and a high-contrast black-and-white treatment, Vadukul emphasizes the intricate textures of mesh, nylon, and skin alike. The editorial imagery masterfully balances a cinematic sense of scale with an intimate, portrait-driven focus on the movement of the collection. Through a blend of live-action technique and structured editorial minimalism, the project reinforces the label's signature three-stripe motif not merely as a logo, but as a linear element that harmonizes with the city's vertical lines. The resulting aesthetic reads as a celebration of the metropole, where the athleticism of the garments is elevated by a sophisticated, gritty, and deeply atmospheric perspective that feels simultaneously archival and cutting-edge, cementing Y-3's enduring status within the luxury fashion landscape through a series of striking, texture-rich visual narratives.

Brand

Y-3

Credits

Yohji Yamamoto
Y-3 Creative Director
Max Vadukul
Photographer
A$AP Nast and Gabbriette
Models
New York City
Location

Styles

EditorialMonochrome

Techniques

Analogue / film
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