Y-3: Y-3 S/S 2025 Campaign

Feb 2025

The Y-3 S/S 2025 campaign presents a series of editorial images that explore the intersection of functional sportswear and high-end tailoring. Shot in an analogue film aesthetic, the campaign utilizes a monochrome palette to emphasize structural details and fabric textures across its urban, architectural settings. Photographer Renell Medrano leads the visual direction, working alongside stylist Robbie Spencer to frame the collection against brutalist concrete environments and expansive cityscapes. The project features athlete Noah Lyles and entertainer A$AP Nast, whose dynamic movements and presence highlight the collection’s focus on motion and architectural geometry. Natural light and high-contrast composition define the work's clean, minimalist visual identity.

Editorial, Horizontal, Monochrome, Clean

Analogue / film

Advertising Campaign