Y-3

Feb 2025

The Y-3 S/S 2025 campaign presents a series of editorial images that explore the intersection of structured apparel and industrial architecture. Shot in a stark monochrome palette, the collection highlights the interplay between layered tailoring and the raw, geometric textures of urban environments. Photographer Renell Medrano employs analogue film techniques to frame subjects—including athlete Noah Lyles and entertainer A$AP Nast—against brutalist backdrops and rooftop cityscapes. Fashion styling by Robbie Spencer emphasizes the clean, minimalist lines and distinctive fringe detailing characteristic of the brand's latest release, utilizing natural light to define silhouettes and high-contrast forms throughout the editorial series.

Editorial, Horizontal, Monochrome, Clean

Analogue / film

Advertising Campaign