Y-3

Aug 2025

The Y-3 Fall/Winter 2025 Tennis collection campaign explores the intersection of performance wear and high-contrast editorial photography. Photographed by Michael Hauptman with art direction from Emmanuel O'Brien, the imagery centres on a moody, minimalist aesthetic that emphasizes the technical construction of the apparel against deep shadows. The series leans heavily into chiaroscuro lighting and multiple exposure techniques to capture the kinetic energy of the collection. Movement director Stephen Galloway oversaw the dynamic positioning of athletes and models, framing their gestures against austere studio backdrops and stark, geometric court lines. Set designer Spencer Vrooman grounded the campaign in a clean, industrial environment that mirrors the collection’s balance of fluid silhouettes and structural tailoring.

Vertical, Commercial, Moody

Low-key / chiaroscuro

Sportswear

Black Seamless

Advertising Campaign