Y-3: Y-3 Fall/Winter 2025 Tennis collection

Aug 2025

The Y-3 Fall/Winter 2025 Tennis collection campaign explores the intersection of performance wear and high-contrast studio aesthetics. Photographed by Michael Hauptman with art direction by Emmanuel O'Brien, the imagery leans into a moody, minimalist visual language defined by deep chiaroscuro lighting and stark geometric compositions. The series frames professional athletes and models against pitch-black backgrounds, using a monochromatic palette to highlight the technical details and structural cuts of the apparel. To emphasize the kinetic nature of the sport, the production integrates multiple exposure techniques and deliberate motion blur, capturing athletes mid-leap or in fluid, expressive gestures. Movement direction by Stephen Galloway informs the dynamic posing, while set design by Spencer Vrooman centers the collection on minimalist indoor courts punctuated by stark, linear markings. The result is a series of high-contrast portraits and action shots that treat athletic movement as a choreographed, theatrical endeavor.

Vertical, Commercial, Moody

Low-key / chiaroscuro

Black Seamless

Advertising Campaign