Witchery
Featured Witchery projects
This week's top Witchery projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Witchery · SS25
The Witchery SS25 campaign establishes a polished aesthetic through a series of fashion portraiture shots. Captured by photographer Georges Antoni, the imagery leans into a moody, clean atmosphere that highlights structured seasonal apparel. The project features sharp high-contrast lighting, with geometric patterns of light and shadow cast against textured concrete backdrops. The editorial focus remains on the interplay between the subjects' attire—such as belted trench coats and structured jackets—and the stark architectural elements of the environment. Production was overseen by Brooke Smith, with hair styling by Michele McQuillan and make-up artistry by Kellie Stratton.
Project Witchery · After Hours
The Witchery After Hours campaign leans into a high-contrast aesthetic, juxtaposing sharp, tailored silhouettes against moody, low-key lighting. Shot by photographer Georges Antoni, the project captures a series of evening-ready looks, from structured blazers and shimmering sequined dresses to sculptural jewellery, set against stark black backgrounds and illuminated runway platforms. Fashion styling by Kate Gaskin emphasizes clean lines and textures, complemented by sleek hair styling from Michele McQuillan and polished makeup artistry by Linda Jefferyes. The visual narrative plays with chiaroscuro and long-exposure motion blur to create a dynamic, contemporary commercial feel throughout the editorial and product imagery.
Project Witchery · Vibrant Energy: Spring Summer 24
Witchery's Vibrant Energy campaign for Spring Summer 24 captures a refined interplay between raw coastal landscapes and minimalist studio aesthetics. The project channels a relaxed yet elevated mood, utilising natural light to define the silhouettes of the seasonal collection across a series of vertical editorial compositions. Whether set against the rugged textures of a rocky shoreline at golden hour or the clean, earthy tones of a studio backdrop, the imagery maintains a cohesive focus on movement and detail. Creative direction by Luke Furniss anchors the campaign, with photography by Robbie Fimmano lending a cinematic, analogue quality to the outdoor sequences. The visual narrative is supported by fashion styling from Kate Gaskin, while hair styling by Sophie Roberts and make-up by Kellie Stratton ensure a polished, deliberate finish. Production was managed by Brooke Smith.
Witchery · Style Authority
Style Authority for Witchery is a comprehensive fashion campaign that leans into clean, high-key studio aesthetics to showcase a seasonal collection of modern apparel. The imagery centers on structured minimalism, utilizing neutral backdrops to highlight the interplay between sharp tailoring and flowing silhouettes, from sleek slip dresses to coordinated high-waisted sets. Creative direction by Luke Furniss defines the campaign’s polished visual language, which balances solo portraiture with dynamic group compositions. Across the editorial series, hair styling by Sophie Roberts and makeup by Linda Jefferyes emphasize a refined, natural look that complements the collection's refined palette. The project leans into editorial techniques, combining bright, even lighting with high-contrast monochrome and warm-toned color grading to create a cohesive, professional narrative.
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