Witchery: SS25
Brand
Date
Jan 2025
Description
The Witchery SS25 campaign establishes a polished aesthetic through a series of fashion portraiture shots. Captured by photographer Georges Antoni, the imagery leans into a moody, clean atmosphere that highlights structured seasonal apparel. The project features sharp high-contrast lighting, with geometric patterns of light and shadow cast against textured concrete backdrops. The editorial focus remains on the interplay between the subjects' attire—such as belted trench coats and structured jackets—and the stark architectural elements of the environment. Production was overseen by Brooke Smith, with hair styling by Michele McQuillan and make-up artistry by Kellie Stratton.
Style
Vertical, Clean
Color
Jet Black
Background
Concrete Texture
Context
Advertising Campaign
Associated creatives
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