Witchery

Jan 2024

Style Authority for Witchery is a comprehensive fashion campaign that leans into a polished, minimalist aesthetic. The project features a series of high-key studio portraits and group shots, utilizing clean lighting and monochrome grading to emphasize the modern textures of the collection. Creative direction by Luke Furniss defines the series, supported by hair styling from Sophie Roberts and make-up by Linda Jefferyes. The imagery explores a refined wardrobe of sleek eveningwear, tailored coordinates, and contemporary denim, set against stark white backdrops and industrial props. The execution prioritizes a clean, editorial look that highlights the drape and silhouette of each garment.

Editorial, Vertical, Clean

High Street Fashion

White Seamless