Witchery: Style Authority

Jan 2024

Style Authority for Witchery is a comprehensive fashion campaign that leans into clean, high-key studio aesthetics to showcase a seasonal collection of modern apparel. The imagery centers on structured minimalism, utilizing neutral backdrops to highlight the interplay between sharp tailoring and flowing silhouettes, from sleek slip dresses to coordinated high-waisted sets. Creative direction by Luke Furniss defines the campaign’s polished visual language, which balances solo portraiture with dynamic group compositions. Across the editorial series, hair styling by Sophie Roberts and makeup by Linda Jefferyes emphasize a refined, natural look that complements the collection's refined palette. The project leans into editorial techniques, combining bright, even lighting with high-contrast monochrome and warm-toned color grading to create a cohesive, professional narrative.

Editorial, Vertical, Clean

White Seamless