Witchery's Vibrant Energy campaign for Spring Summer 24 captures a refined interplay between raw coastal landscapes and minimalist studio aesthetics. The project channels a relaxed yet elevated mood, utilising natural light to define the silhouettes of the seasonal collection across a series of vertical editorial compositions. Whether set against the rugged textures of a rocky shoreline at golden hour or the clean, earthy tones of a studio backdrop, the imagery maintains a cohesive focus on movement and detail.
Creative direction by Luke Furniss anchors the campaign, with photography by Robbie Fimmano lending a cinematic, analogue quality to the outdoor sequences. The visual narrative is supported by fashion styling from Kate Gaskin, while hair styling by Sophie Roberts and make-up by Kellie Stratton ensure a polished, deliberate finish. Production was managed by Brooke Smith.
