Witchery

Jan 2024

Witchery's Vibrant Energy Spring Summer 24 campaign captures a seasonal transition through a dual aesthetic. The work balances rugged, atmospheric editorial shots set against coastal rock formations and sandy shorelines with a series of clean, studio-based portraits that emphasise minimalist silhouettes and structural accessories. Across the imagery, natural light serves as a primary tool to define the texture of the garments—from pleated maxis and striped sets to intricate knitwear and tailored halter tops. The project features creative direction by Luke Furniss and photography by Robbie Fimmano, whose lens captures both the expansive mood of the landscape and the sharp, intimate details of the collection. Fashion styling by Kate Gaskin anchors the campaign in a cohesive palette of earthy tones and soft blues, while hair by Sophie Roberts and make-up by Kellie Stratton maintain a refined, polished aesthetic throughout. Production for the campaign was led by Brooke Smith.

Editorial, Vertical, Warm

Natural light

High Street Fashion

Advertising Campaign