Who What Wear
Featured Who What Wear projects
This week's top Who What Wear projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Who What Wear · Who What Wear September 2026 Cover
Who What Wear highlights actor Andrew Garfield for the September 2026 magazine cover feature. Photographed by Emmanuel Sanchez Monsalve, the editorial series captures Garfield through a variety of settings, ranging from studio-based portraits with soft lighting to natural light captures set against architectural garden backdrops. Fashion editor and stylist Jake Sammis curates a wardrobe that leans into layered textures, combining retro-inspired elements like faux-fur boas and wire-frame glasses with polished tailored jackets and vibrant knitwear. Set designer Lizzie Lang contributes to the narrative within the interior frames, utilizing wooden parquet floors, classic leather wingback chairs, and scattered manuscripts to build an intimate, study-like atmosphere. The feature employs a mix of vertical, horizontal, and diptych layouts, utilizing both controlled studio soft light and organic outdoor daylight to maintain a cohesive editorial aesthetic.
Project Who What Wear · Kylie Jenner
Who What Wear presents the August 2026 digital covers, featuring Kylie Jenner in a series of portraits. The editorial project captures a shifting aesthetic, moving from atmospheric, cinematic studio setups with projected backdrops to close-up portraits defined by a desaturated, grainy texture. The photography, directed by Aidan Zamiri, utilizes a vertical format to frame Jenner’s styling. Fashion styling is provided by Alexandra and Mackenzie Grandquist, with hair by Iggy Rosales and makeup by Ariel Tejada. Manicures by Zola Ganzorigt complete the visual presentation.
Project Who What Wear · The Reinvention of Kylie Jenner
In a striking editorial feature for Who What Wear, The Reinvention of Kylie Jenner serves as a masterclass in modern celebrity portraiture, shifting away from traditional glitz to embrace a raw, cinematic narrative. Through the visionary lens of photographer Aidan Zamiri, the project leans into a 1990s-inspired aesthetic that masterfully balances high-fashion polish with a gritty, analogue soul. The imagery is defined by its tactile layers, utilizing heavy film grain, Super 8 and 16mm textures, and deliberate lo-fi techniques to construct a moody, enigmatic visual landscape. Styling by Alexandra and Mackenzie Grandquist punctuates these frames with sharp, textured silhouettes—from ornate faux fur to sheer mesh overlays—that provide a sophisticated contrast to the experimental production design. The editorial oscillates between surreal projection-mapped backdrops and intimate, low-key lighting, effectively humanizing a global icon through a series of polished yet deconstructed portraits. With meticulous attention to detail provided by hair stylist Iggy Rosales, makeup artist Ariel Tejada, and manicurist Zola Ganzorigt, the collaboration transforms the studio environment into a voyeuristic set piece. By integrating digital visual effects with authentic live-action techniques, this luxury fashion project challenges conventional beauty norms, positioning the subject as both a high-fashion canvas and a living, breathing participant in a sophisticated, multi-layered visual story.
Project Who What Wear · Camila Mendes Has Mastered the Art o ...
In this evocative feature for Who What Wear, actor Camila Mendes steps into a world of timeless allure, captured through the lens of photographer Gleeson Paulino. The editorial campaign leans into a moody, cinematic aesthetic that balances sharp high-fashion sensibilities with the tactile richness of vintage Americana. Against settings ranging from dim, wood-paneled interiors and classic telephone booths to the reflective surfaces of vintage automobiles, the imagery masterfully utilizes natural light and low-key chiaroscuro techniques to heighten the drama. Fashion editor Lauren Eggertsen curates a collection of textures, pairing high-shine, crocodile-embossed trench coats and shimmering sequined tunics with voluminous faux fur, creating a visual narrative that feels both storied and modern. The styling is perfectly punctuated by deep, dark plum-toned lip color courtesy of makeup artist Jen Tioseco and sleek, polished hair by Lauren Palmer-Smith. Through a series of intimate portraits, the project explores the interplay of light and shadow, allowing the metallic embellishments and rich fabrics to command attention. By anchoring the shoot in a distinct, sophisticated environment, the team delivers a sequence of images that function as high-end editorial portraiture, highlighting Mendes’s poise while maintaining a cohesive, filmic atmosphere that defines the season’s most striking fashion storytelling.
Project Who What Wear · Who What Wear Summer 2026 Cover
For the Who What Wear Summer 2026 cover, the editorial team masterfully captures the essence of a sun-soaked getaway, blending high-end fashion with a relaxed, vacation-ready sensibility. Photographer Agata Serge leans into a crisp, editorial aesthetic, utilizing natural light to elevate each frame against a vivid coastal backdrop. The imagery feels simultaneously aspirational and grounded, balancing the structured luxury of plaid motifs and textured leather with the carefree spirit of summer. Stylist Lauren Eggertsen curates an eclectic wardrobe that oscillates between bold, saturated statement pieces and relaxed beach staples, creating a cohesive visual narrative that bridges the gap between commercial appeal and elevated luxury fashion. Central to the campaign, Lila Moss delivers a poised, confident performance as the cover star, her direct gaze anchoring the vibrant compositions. With meticulous hair styling by Jake Gallagher and polished makeup artistry from Leah Darcy, the look remains refined despite the rugged, sun-drenched settings. The shoot employs classic editorial techniques, emphasizing sharp, clean lines and high-contrast color palettes that pop against the clear blue sky. By integrating lifestyle elements with formal fashion photography, the project successfully defines the seasonal zeitgeist, positioning Who What Wear at the intersection of prestige fashion and accessible, modern style for the summer ahead.
Project Who What Wear · Natasha Lyonne on How Her Euphoria C ...
In this striking editorial feature for Who What Wear, actress Natasha Lyonne is captured through a series of dynamic portraits that bridge the gap between high-fashion media and intimate celebrity storytelling. Photographer Andrew Arthur masterfully leans into a blend of clean studio minimalism and moody, cinematic tension, resulting in a visual narrative that feels both polished and raw. The project centers on Lyonne, utilizing her signature voluminous curls and expressive persona as the focal point for a wardrobe defined by structured tailoring, pinstripe blazers, and dramatic trench coats. Through the skilled application of studio strobe lighting, Arthur plays with high-contrast chiaroscuro techniques, allowing for sharp silhouettes and deep shadows that emphasize the varied textures of lace-up bodysuits and smooth leather. The styling choices—complemented by thoughtful details from makeup artist Yuui and manicurist Sonya Meesh—craft a sophisticated, contemporary aesthetic that leans into the editorial portrait genre. By alternating between bright, seamless white backgrounds and stark, low-key environments, the imagery channels a sense of versatile energy. The project successfully avoids a standard press-junket feel, instead offering a cohesive creative vision that serves as a masterclass in modern digital magazine editorial design, showcasing how precise lighting and purposeful posing can elevate a standard interview into a compelling, art-forward visual experience.
Project Who What Wear · Maude Apatow Is Ready Now
In this evocative feature for Who What Wear, actress Maude Apatow transforms into a canvas for high-fashion experimentation, bridging the gap between classic editorial portraiture and surrealist fine art. Across a series of meticulously composed visuals, Apatow navigates an aesthetic landscape that feels both grounded and otherworldly. The project leans into the tension between vibrant, color-blocked ensembles—characterized by sharp reds, electric yellows, and deep purples—and the organic, slightly muted backdrop of lush gardens and secluded ponds. Fashion editor and stylist Carolina Orrico masterfully orchestrates these looks, pairing structured crochet sets and sculptural headpieces with delicate, avant-garde details like lace veils and voluminous ruffled hemlines. The execution benefits from a sophisticated blend of natural light and controlled studio strobe, creating a cinematic atmosphere that highlights intricate garment textures and the interplay of shadow. With hair styling by Rena Calhoun and makeup artistry by Alexandra French, Apatow’s look is kept sleek and focused, allowing the dramatic silhouettes to take center stage. By integrating techniques such as motion blur and ethereal floral overlays, the imagery evolves beyond traditional fashion photography into a curated, dreamlike exploration of contemporary style. The result is a refined, high-fashion editorial that remains tactile and immersive, proving that Apatow is as much an architectural presence as she is a performer.
Project Who What Wear · Lily James
Who What Wear features actor Lily James in a series of fashion-forward editorial portraits that highlight her versatility against a variety of rich, architectural backdrops. Shot by photographer Noémi Ottilia Szabo, the project blends high-fashion styling with gritty, tactile environments, ranging from sun-drenched outdoor stone structures to moody, low-key interior settings. Technically anchored by a mix of natural light and sharp flash techniques, the visuals lean into a grainy, analogue-inspired aesthetic. The styling is complemented by hair from Fabio Petri, makeup by Brooke Turnbull, and manicures by Simone Cummings, creating a cohesive look that emphasizes the interplay between structured garments and soft, warm tones.
Project Who What Wear · Who What Wear August 2025 Cover
Who What Wear showcases Lily James for the August 2025 digital cover feature. Captured by photographer Noémi Ottilia Szabo, the imagery leans into a polished editorial aesthetic, utilizing soft light and warm tones to highlight the subject within a classical architectural setting. Supporting the visual direction, the production features hair styling by Fabio Petri and makeup artistry by Brooke Turnbull, with manicure work by Simone Cummings. The session emphasizes a refined, high-fashion look through the integration of neutral textures and ornate, interior architectural elements.
Project Who What Wear · Inside Luna Blaise's Rapid Rise to Blockbuster Status
Who What Wear highlights actor Luna Blaise in this editorial fashion feature, documenting her recent career trajectory through a series of stylized, high-contrast portraits. The shoot leans into experimental photography techniques, utilizing multiple exposure, motion ghosting, and saturated lighting to craft a dynamic visual narrative. Fashion styling by Sk Tang anchors the series, complemented by hair styling from Justine Marjan and nail art by Queenie Nguyen. The imagery shifts between moody, soft-lit studio environments and high-energy setups defined by warm neon glows and grain-heavy monochromatic compositions.
Project Who What Wear · The Summer of Molly Gordon Has Arrived
Who What Wear explores a nostalgic, maritime-inspired aesthetic in this fashion editorial feature, 'The Summer of Molly Gordon Has Arrived.' Starring actress Molly Gordon, the project leans into a retro-nautical theme, juxtaposing classic sailor-style imagery with contemporary editorial styling. Photographed by Zackery Michael, the series makes extensive use of warm, natural light and a distinct analogue film aesthetic to capture a relaxed, candid atmosphere. Fashion editor and stylist Peghah Maleknejad curates a series of distinct looks, ranging from bold graphic prints and coordinated chartreuse ensembles to layered knitwear. The imagery is complemented by hair styling from Barb Thompson, makeup by Misha Shahzada, and manicures by Yukie Miyakawa, grounding the shoot in a polished yet spontaneous narrative.
Project Who What Wear · Esther McGregor Is This Generation's Most Versatile Talent
Who What Wear highlights actor Esther Rose McGregor in a comprehensive editorial feature. Photographed by Olivia Malone, the series captures a sequence of portraits that emphasize contemporary fashion tailoring through a clean, minimalist lens. Working with fashion editor Rebecca Ramsey, the creative team leans into a mix of vibrant color contrasts and earthy, textured knits. The imagery utilizes soft, diffused natural light and a mix of neutral studio backdrops to maintain a consistent editorial aesthetic. Styling details are rounded out by hair stylist Ericka Verrett and makeup artist Karo Kangas, who provide a polished, understated look that balances the graphic nature of the wardrobe choices.
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