Who What Wear

Jun 2026

In this evocative feature for Who What Wear, actor Camila Mendes steps into a world of timeless allure, captured through the lens of photographer Gleeson Paulino. The editorial campaign leans into a moody, cinematic aesthetic that balances sharp high-fashion sensibilities with the tactile richness of vintage Americana. Against settings ranging from dim, wood-paneled interiors and classic telephone booths to the reflective surfaces of vintage automobiles, the imagery masterfully utilizes natural light and low-key chiaroscuro techniques to heighten the drama. Fashion editor Lauren Eggertsen curates a collection of textures, pairing high-shine, crocodile-embossed trench coats and shimmering sequined tunics with voluminous faux fur, creating a visual narrative that feels both storied and modern. The styling is perfectly punctuated by deep, dark plum-toned lip color courtesy of makeup artist Jen Tioseco and sleek, polished hair by Lauren Palmer-Smith. Through a series of intimate portraits, the project explores the interplay of light and shadow, allowing the metallic embellishments and rich fabrics to command attention. By anchoring the shoot in a distinct, sophisticated environment, the team delivers a sequence of images that function as high-end editorial portraiture, highlighting Mendes’s poise while maintaining a cohesive, filmic atmosphere that defines the season’s most striking fashion storytelling.

Editorial, Vertical, Cinematic

Natural light